WooCommerce and Facebook Integration with Pabbly Connect: Create Offline Events for WooCommerce Orders

Learn how to integrate WooCommerce with Facebook to create offline events using Pabbly Connect. Step-by-step tutorial with detailed instructions. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for WooCommerce and Facebook Integration

To start integrating WooCommerce with Facebook, you need to access Pabbly Connect. This integration allows you to create offline events in Facebook whenever a new order is placed in WooCommerce. Begin by visiting the Pabbly Connect website.

Once on the site, hover over the product section and select ‘Connect’. You can sign in or create a free account in just a few minutes. Pabbly Connect offers a free plan, allowing you to test the integration without any cost. After signing in, navigate to the dashboard where you can create a new workflow.

2. Creating a Workflow in Pabbly Connect

Now that you are in Pabbly Connect, click on the ‘Create Workflow’ button. Name your workflow something descriptive, like ‘WooCommerce to Facebook Offline Events’. This will help you identify the purpose of the workflow later.

• Select WooCommerce as the app in the workflow.
• Choose the trigger event as ‘New Order Created’.
• This event will initiate the workflow whenever a new order is placed.

After setting the trigger, you will receive a webhook URL from Pabbly Connect. This URL is essential for connecting WooCommerce to your workflow. Copy this URL; you will need it in the next step.

3. Setting Up the Webhook in WooCommerce

To connect WooCommerce with Pabbly Connect, go to your WooCommerce account and navigate to the Settings section. From there, click on the ‘Advanced’ tab and find the ‘Webhooks’ option. Here, you will add a new webhook.

• Name the webhook as ‘WooCommerce to Facebook’.
• Set the status to ‘Active’.
• For the delivery URL, paste the webhook URL you copied from Pabbly Connect.

After saving the webhook, you are ready to capture the order data. Create a test order in WooCommerce to ensure that Pabbly Connect captures the data correctly.

4. Capturing the Order Data in Pabbly Connect

After placing a test order in WooCommerce, return to Pabbly Connect to capture the order data. This step is crucial to ensure that the integration works as intended. You will see the captured data, including customer details and order items.

Once you verify that the order data appears in Pabbly Connect, proceed to create the Facebook offline event. This involves adding another action step in your workflow.

Select Facebook Offline Conversions as the app. Choose the action event ‘Send Offline Event’. Connect your Facebook account to Pabbly Connect.

Fill in the required fields with the captured data, ensuring that you map the phone number and email correctly. This data will be sent to Facebook as an offline event.

5. Finalizing the Integration and Testing

With all steps completed in Pabbly Connect, you are now ready to finalize the integration. Ensure that all data points, such as phone numbers and emails, are in the correct format as required by Facebook. Use the data transformer feature in Pabbly Connect to convert any necessary fields to the required format.

Once everything is set, save and test the integration. You should see confirmation that the offline event has been successfully sent to Facebook. Check your Facebook offline conversions dashboard to verify that the event appears correctly.

Remember, data may take some time to reflect in Facebook, so check back later to see the results of your integration. This process allows you to automate the tracking of WooCommerce orders in Facebook using Pabbly Connect.

Conclusion

In this tutorial, we detailed how to integrate WooCommerce with Facebook using Pabbly Connect. By following the steps outlined, you can automate the creation of offline events for WooCommerce orders. This integration enhances your marketing capabilities and allows for better tracking of customer interactions.