Using Pabbly Connect to Automate Email Marketing with Gmail and Google Sheets

Learn how to use Pabbly Connect to automate email marketing by integrating Gmail and Google Sheets, allowing you to send emails to customers automatically. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Overview of Pabbly Connect for Email Marketing

Pabbly Connect is a powerful integration platform that allows you to automate tasks between different applications. In this tutorial, we will focus on how to use Pabbly Connect to automate email marketing by integrating Gmail with Google Sheets.

This integration is particularly useful for businesses like bakeries that need to send out bulk emails to customers. By utilizing Pabbly Connect, you can streamline this process, ensuring that your customers receive timely updates about new products or offers.

2. Setting Up Pabbly Connect for Integration

To get started, log in to your Pabbly Connect account. If you are new, you can sign up for free and access 100 tasks monthly. Once logged in, navigate to the dashboard and click on the ‘Create Workflow’ button.

In the workflow creation dialog, name your workflow (e.g., ‘Email Marketing Automation Google Sheets to Gmail’) and select the folder for organization. After that, click on ‘Create’ to proceed with setting up the integration.

3. Configuring Trigger and Action in Pabbly Connect

In Pabbly Connect, the integration consists of a trigger and an action. For our case, select Google Sheets as the trigger application and set the trigger event to ‘New or Updated Spreadsheet Row.’ This will allow the integration to respond whenever a new customer detail is added or updated in the Google Sheet.

Next, set Gmail as the action application and choose the action event as ‘Send Email.’ This configuration will enable you to send emails automatically to customers based on the data received from Google Sheets.

• Select Google Sheets as the trigger application.
• Set the trigger event to ‘New or Updated Spreadsheet Row.’
• Choose Gmail as the action application and ‘Send Email’ as the action event.

This setup ensures that whenever you update customer details in Google Sheets, an email notification will automatically be sent through Gmail, making your email marketing efforts efficient.

4. Connecting Google Sheets with Pabbly Connect

To connect Google Sheets with Pabbly Connect, you will need to copy the webhook URL provided in the trigger window. This URL acts as a bridge between Google Sheets and Pabbly Connect.

Open your Google Sheet where you have customer details. Go to the ‘Extensions’ menu, find the Pabbly Connect Webhooks add-on, and select ‘Initial Setup.’ Paste the copied webhook URL and set the trigger column, which is the final data column that will send information to Pabbly Connect.

• Paste the webhook URL in the initial setup of the add-on.
• Define the trigger column (e.g., column B).
• Click on ‘Submit’ to finalize the connection setup.

After successfully configuring the webhook, test the setup by sending test data from Google Sheets to Pabbly Connect. This step ensures that the integration is working correctly before sending actual emails.

5. Sending Emails Automatically Using Pabbly Connect

With the integration set up, you can now send personalized emails to your customers. In the action window of Pabbly Connect, you will need to map the recipient email address and other relevant details from the data received from Google Sheets.

For example, set the sender name, email subject, and email content dynamically by mapping the customer name and email address. This ensures that each customer receives a tailored email about your new product launch.

Map the recipient email address and other fields using the data from Google Sheets. Set a personalized subject and content for each email. Click ‘Send Test Request’ to verify the email sending process.

Finally, to send emails to all customers at once, go back to the ‘Extensions’ menu in Google Sheets, select Pabbly Connect Webhooks, and click on ‘Send All Data.’ This ensures that every customer in your Google Sheet receives the email, completing your email marketing automation.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate email marketing by integrating Gmail and Google Sheets. This process allows businesses to efficiently send personalized emails to their customers, ensuring timely communication about new products and offers. Utilizing Pabbly Connect simplifies the entire email marketing process, making it an essential tool for businesses looking to enhance their outreach.