Explore the top 10 Google Ads automation processes using Pabbly Connect. Learn step-by-step integrations with various applications for streamlined marketing. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Automation

To start automating Google Ads processes, the first step is to access Pabbly Connect. Visit Pabbly.com/c/connect and sign in or create a free account. This platform allows you to integrate various applications seamlessly, including Google Ads.

Once logged in, navigate to the dashboard and click on ‘Create Workflow’. Name your workflow according to the automation you wish to set up, such as ‘Google Ads to WhatsApp Integration’. This workflow will serve as the foundation for your automation tasks.

In this section, we will set up an integration between Google Ads and WhatsApp using Pabbly Connect. Start by selecting Google Ads as your trigger application. Choose ‘New Lead Form Entry’ as the trigger event. This means that every time a new lead is captured through Google Ads, it will trigger the workflow.

  • Select Google Ads as the trigger app.
  • Choose ‘New Lead Form Entry’ as the trigger event.
  • Copy the webhook URL provided by Pabbly Connect.

Next, go to your Google Ads account, create or select a lead form, and paste the copied webhook URL in the integration settings. This setup allows Pabbly Connect to receive lead data automatically whenever a new lead is generated.

3. Sending WhatsApp Messages for New Leads

After setting up the trigger, the next step is to configure the action, which is sending a WhatsApp message. In Pabbly Connect, select WhatsApp as the action application and choose ‘Send Template Message’ as the action event. This allows you to notify your team instantly when a new lead is captured.

To connect WhatsApp, you will need your WhatsApp Cloud API credentials, including the token, phone number ID, and business account ID. Once connected, you can select the message template you wish to use for notifications. Ensure that your template is pre-approved on WhatsApp to avoid any delivery issues.

Next, we will automate the process of adding new Google Ads leads directly into Zoho CRM using Pabbly Connect. Start by creating another workflow within Pabbly Connect. Select Google Ads again as your trigger application and set it to trigger on ‘New Lead Form Entry’.

  • Select Zoho CRM as the action app.
  • Choose ‘Create Contact’ as the action event.
  • Map the lead data fields from Google Ads to Zoho CRM fields.

This integration will ensure that every new lead captured through Google Ads is automatically added to your Zoho CRM, streamlining your lead management process.

In this final integration, we will set up a workflow to add new Google Ads leads to ActiveCampaign. As before, start by selecting Google Ads as your trigger app in Pabbly Connect and set it to trigger on ‘New Lead Form Entry’.

For the action application, select ActiveCampaign and choose ‘Create Contact’. Here, you will map the necessary fields such as email, name, and phone number from Google Ads to ActiveCampaign. This setup allows for seamless lead nurturing and follow-up.

Conclusion

In this guide, we explored how to automate Google Ads processes using Pabbly Connect. By integrating various applications like WhatsApp, Zoho CRM, and ActiveCampaign, you can streamline your marketing efforts and enhance lead management. This automation not only saves time but also ensures that leads are promptly followed up, maximizing your marketing efficiency.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.