Shopify Klaviyo Integration Using Pabbly Connect: Step-by-Step Guide

Learn how to integrate Shopify with Klaviyo using Pabbly Connect. Follow this detailed tutorial for seamless data transfer and subscriber management. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Shopify and Klaviyo Integration

To begin the Shopify Klaviyo integration, first, you need to access Pabbly Connect. This platform allows you to seamlessly connect your Shopify store with Klaviyo for email marketing automation.

Start by visiting the Pabbly website and signing in to your account. If you don’t have an account, you can create one for free. Once you’re logged in, navigate to the ‘Connect’ section to access the dashboard where you will create your workflow.

2. Creating a New Workflow in Pabbly Connect

In this step, you will create a new workflow in Pabbly Connect to integrate Shopify with Klaviyo. Click on the button to create a new workflow and name it appropriately, such as ‘Shopify to Klaviyo’.

• Select Shopify as the application for the trigger event.
• Choose ‘New Customer Created’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.

After setting up the trigger, you will need to paste the copied webhook URL into your Shopify settings to establish a connection.

3. Setting Up the Webhook in Shopify

Now, you will set up the webhook in your Shopify account using the URL from Pabbly Connect. Go to your Shopify dashboard, click on ‘Settings’, and then navigate to ‘Notifications’.

• Scroll down to the Webhooks section and click on ‘Create Webhook’.
• Select ‘Customer Creation’ as the event for the webhook.
• Paste the webhook URL from Pabbly Connect and save the webhook.

Once this is done, your Shopify account is now set to send customer data to Pabbly Connect whenever a new customer is created.

4. Capturing the Webhook Response in Pabbly Connect

After setting up the webhook, you need to capture the webhook response in Pabbly Connect. This involves clicking on the ‘Capture Webhook Response’ button in your workflow.

Once you click this button, Pabbly Connect will wait for the next customer creation event from Shopify. You can test this by creating a new customer in your Shopify store. Upon creation, Pabbly Connect will capture the customer’s details such as name, email, and phone number.

5. Integrating Klaviyo with Pabbly Connect

Now, you will integrate Klaviyo with Pabbly Connect to add the captured Shopify customer as a subscriber. Click on the plus button to add another action in your workflow and select Klaviyo as the application.

For the action event, choose ‘Add Subscriber with Basic Details’. You will need to provide your Klaviyo API keys. To find these, log in to your Klaviyo account, go to your profile settings, and retrieve your Pabbly and private API keys. Paste these into Pabbly Connect.

Map the fields from the webhook response to Klaviyo, including email, first name, and last name. Select the appropriate list in Klaviyo where these subscribers will be added. Click on ‘Save and Send Test Request’ to finalize the integration.

Once you confirm the test request, the new subscriber will be added to your Klaviyo list, completing the integration process.

Conclusion

This tutorial demonstrated how to integrate Shopify and Klaviyo using Pabbly Connect. By following these steps, you can automate the process of adding new customers from Shopify as subscribers in Klaviyo, enhancing your email marketing efforts.