Shopify Instagram Integration Using Pabbly Connect: Step-by-Step Guide

Learn how to integrate Shopify with Instagram using Pabbly Connect to automate posting your Shopify products on Instagram effortlessly. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Shopify and Instagram Integration

To start integrating Shopify and Instagram using Pabbly Connect, first, navigate to the Pabbly website by typing Pabbly.com in your browser. Once on the homepage, hover over the ‘Products’ menu and select ‘Connect’ from the dropdown.

Next, click on the ‘Sign In’ button to access your Pabbly Connect dashboard. If you don’t have an account, you can create a free one in just a few minutes. Pabbly Connect also offers a plan that allows you to try out integrations at no cost by cloning the provided workflow template.

2. Creating a Workflow in Pabbly Connect

In your Pabbly Connect dashboard, locate and click the ‘Create Workflow’ button at the top right corner. A dialog box will prompt you to name your workflow; enter ‘Shopify to Instagram’ and click ‘Create’ to proceed.

• Choose ‘Shopify’ as the app in the trigger event.
• Select ‘New Product’ as the trigger event.
• Understand that a trigger event is an if-statement that initiates actions based on conditions.

After setting up the trigger, the next step is to connect your Shopify account. You will need to set up a webhook in Shopify to send data to Pabbly Connect.

3. Setting Up Webhook in Shopify

Access your Shopify account, and navigate to ‘Settings’ at the bottom left corner. Click on ‘Notifications’ and locate the ‘Webhooks’ section. Click on ‘Create Webhook’ and select ‘Product Creation’ as the event to trigger the webhook.

• Set the format to JSON.
• Copy the webhook URL provided by Pabbly Connect and paste it into the URL field.
• Keep the webhook API version as 2021-01.

After saving the webhook, return to Pabbly Connect and click on ‘Capture Webhook Response’ to ensure that it captures the data from Shopify whenever a new product is created.

4. Creating a Product in Shopify

Now that your webhook is set up, go back to Shopify and create a dummy product. Click on the ‘Products’ section and hit the ‘Add Product’ button. Fill in the product details such as title, description, and media URL.

For example, you can create a product titled ‘iPhone’ with a description like ‘Medium screen, 4GB or 16GB RAM’. Set the price and mark it as active before clicking ‘Save’ to create the product.

After saving, check back in Pabbly Connect to see if the webhook has captured the product data. This data will include the product title, price, and image URL, which are vital for the next steps in the integration process.

5. Posting to Instagram Using Pabbly Connect

After successfully capturing the product data, it’s time to post to Instagram. In Pabbly Connect, click the plus button to add an action step, and choose ‘Instagram for Business’ as the app.

Select ‘Publish Photo’ as the action event. Authorize the connection with your Instagram account. Map the data received from Shopify, particularly the image URL and the product title as the caption.

Once you have mapped the necessary data, click ‘Save and Send Test Request’. If successful, the Instagram post will appear in your feed, confirming that your integration is working as intended.

Conclusion

By following these steps, you can effectively integrate Shopify with Instagram using Pabbly Connect. This automation allows you to post your Shopify products directly to Instagram, enhancing your marketing efforts without the need for coding skills. Enjoy seamless data flow between your e-commerce store and social media platform!