Learn how to integrate Facebook Lead Ads with WhatsApp Cloud API using Pabbly Connect to share product brochures effectively. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Integration

To begin sharing product brochures with Facebook Lead Ads leads via WhatsApp, you first need to access Pabbly Connect. This powerful integration platform allows you to automate workflows seamlessly between applications.

Visit the Pabbly Connect homepage and log in. If you are a new user, you can sign up for a free account, which provides you with 300 tasks every month to explore the software. Once logged in, you will be greeted by the Pabbly Connect dashboard, where you can create your workflows.


2. Creating a Workflow in Pabbly Connect

To share product brochures, the next step is to create a workflow in Pabbly Connect. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard.

  • Name your workflow as ‘Share Product Brochures with Facebook Leads via WhatsApp’.
  • Select your folder for organizing workflows.
  • Click on the ‘Create’ button to proceed.

In this workflow, you will define a trigger and an action. The trigger is the event that starts the workflow, while the action is what happens as a response. In this case, the trigger will be a new lead generated from Facebook Lead Ads.


3. Setting Up the Trigger with Facebook Lead Ads

After creating the workflow, select Facebook Lead Ads as your trigger application in Pabbly Connect. Set the trigger event to ‘New Lead Instant’. This means that whenever a new lead submits their information through your Facebook ad, it will trigger the workflow.

To connect Facebook Lead Ads with Pabbly Connect, click on ‘Connect’ and choose ‘Add New Connection’. Authorize the connection by logging into your Facebook account. Once connected, select your Facebook page and the lead form you want to use, such as ‘Admission Inquiry’.


4. Configuring the Action with WhatsApp Cloud API

Now that the trigger is set up, the next step is to configure the action using WhatsApp Cloud API in Pabbly Connect. Choose WhatsApp Cloud API as your action application and select the action event as ‘Send Template Message’.

To connect WhatsApp Cloud API, click on ‘Connect’ and enter your access token, phone number ID, and WhatsApp business account ID. You can obtain these details from your WhatsApp Cloud API setup. Ensure that you have a message template created for sending the brochure.

  • Select your message template that contains the brochure.
  • Map the recipient’s phone number from the lead data.
  • Enter the header image URL for the brochure.

After entering all required details, click on ‘Save and Send Test Request’ to send a test message to ensure the setup works correctly.


5. Testing and Finalizing the Integration

Once you have set up the action in Pabbly Connect, it is crucial to test the integration. Generate a test lead using the Facebook Lead Ads testing tool to simulate a new lead submission.

After creating a test lead, check Pabbly Connect to see if the lead information is captured correctly. If successful, you should receive a WhatsApp message containing the product brochure with a personalized greeting.

With this, you have successfully automated the process of sharing product brochures with leads generated from Facebook Lead Ads via WhatsApp, enhancing your marketing strategy and improving engagement with potential students.


Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Facebook Lead Ads with WhatsApp Cloud API for sharing product brochures. This automation enhances lead engagement and streamlines your marketing efforts effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.