Recovering Abandoned Carts in BigCommerce with WhatsApp Using Pabbly Connect

Learn how to recover abandoned carts in BigCommerce by sending WhatsApp messages using Pabbly Connect. Follow this step-by-step tutorial for seamless integration. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for BigCommerce and WhatsApp Integration

To recover abandoned carts in BigCommerce using WhatsApp, the first step is to set up Pabbly Connect. Open your browser and navigate to the Pabbly Connect website. If you don’t have an account, you can sign up for free, which provides you with 100 tasks per month.

Once you have your Pabbly Connect account ready, log in. In the dashboard, click on the ‘Create Workflow’ button. You’ll be prompted to name your workflow, so choose a name that reflects your objective, such as ‘Recover BigCommerce Abandoned Carts with WhatsApp’. Select the appropriate folder to save your workflow and click on ‘Create’.

2. Configuring the Trigger Event in Pabbly Connect

In this step, you will configure the trigger event in Pabbly Connect. The trigger application will be BigCommerce, as you want to respond to abandoned carts. Search for BigCommerce and select it.

• Select the trigger event as ‘Cart Abandon’.
• Connect your BigCommerce account with Pabbly Connect by entering your store hash key, client ID, and access token.

After entering the required details, click on ‘Save and Send Test Request’. This will initiate the connection and wait for a response from BigCommerce regarding the abandoned cart.

3. Retrieving Abandoned Cart Details Using Pabbly Connect

Once you’ve set up the trigger, the next step is to retrieve the details of the abandoned cart. In this section, you will use a custom API request within Pabbly Connect to access the customer and cart details.

To do this, add a new action step and select BigCommerce again. Choose the action event as ‘Custom API Request’. You will need to input the API endpoint URL, which should be obtained from the BigCommerce API documentation. Make sure to include your store hash key and the data token you received from the previous step.

• Map the data token dynamically to ensure it updates with each new request.
• Run the test request to verify that you can successfully retrieve the abandoned cart details.

After successfully retrieving the cart ID and customer details, you can proceed to send a WhatsApp message using the WhatsApp Cloud API.

4. Sending WhatsApp Messages to Customers

Now that you have the abandoned cart details, the next step is to send a WhatsApp message to the customer. This is where Pabbly Connect integrates with the WhatsApp Cloud API to send personalized messages.

Add another action step in your workflow and select WhatsApp Cloud API as the application. Choose the action event ‘Send Template Message’. You will need to connect your WhatsApp Cloud API account by entering your access token, phone number ID, and WhatsApp business account ID.

Select the template you created for abandoned cart messages. Map the customer’s phone number and other dynamic fields like the customer name and cart link to personalize the message.

Once you have filled in all the required fields, click on ‘Save and Send Test Request’ to send the WhatsApp message. This message will include a special offer to encourage the customer to complete their purchase.

5. Conclusion: Automating Abandoned Cart Recovery with Pabbly Connect

In this tutorial, we demonstrated how to recover abandoned carts in BigCommerce using WhatsApp through Pabbly Connect. By setting up a workflow that triggers on cart abandonment, retrieves customer details, and sends personalized WhatsApp messages, you can significantly boost your sales and enhance customer engagement.

This automated process not only saves time but also increases the likelihood of converting abandoned carts into sales. Implementing this integration is straightforward and can be accomplished without any coding skills, thanks to the user-friendly interface of Pabbly Connect.