Recover Abandoned Carts in WooCommerce with Klaviyo List Using Pabbly Connect

Learn how to recover abandoned carts in WooCommerce with Klaviyo List using Pabbly Connect. Follow this detailed tutorial for seamless integration and automation. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Introduction to Pabbly Connect for WooCommerce and Klaviyo Integration

Pabbly Connect is the central platform for automating the integration between WooCommerce and Klaviyo, specifically for recovering abandoned carts. This integration allows you to automatically send follow-up emails to customers who leave items in their cart without completing the purchase. By leveraging Pabbly Connect, you can enhance your e-commerce business’s customer experience and significantly increase revenue.

To set this up, you will first need to create a workflow in Pabbly Connect. This workflow will capture customer details from WooCommerce when a cart is abandoned and subsequently create a subscriber profile in Klaviyo. This process ensures that you can send timely reminders and promotional offers to encourage customers to finalize their purchases.

2. Setting Up Pabbly Connect for WooCommerce

To begin, access the Pabbly Connect platform by visiting Pabbly.com/connect. If you do not have an account, you can sign up for free, which provides you with 100 tasks each month. Once logged in, navigate to the dashboard where you can create a new workflow.

• Click on the ‘Create Workflow’ button.
• Name your workflow as ‘Recover Abandoned Carts in WooCommerce with Klaviyo List’.
• Select the folder to save your workflow.

After creating the workflow, you will see two main sections: Trigger and Action. The trigger will be set to WooCommerce, specifically for new cart abandonment events. This sets the stage for Pabbly Connect to capture customer data whenever a cart is abandoned.

3. Configuring the Trigger in Pabbly Connect

In this step, you will configure the trigger to capture abandoned cart details from WooCommerce. Select WooCommerce as your trigger application and choose the event labeled ‘New Cart Abandonment’. This event will initiate the workflow whenever a customer abandons their cart.

To connect WooCommerce with Pabbly Connect, you’ll need to use a webhook URL provided by Pabbly. Log into your WordPress account and install the WooCommerce Abandoned Cart Recovery plugin. Enable tracking and set a cutoff time of 15 minutes for abandoned carts. This ensures that any cart left unattended for 15 minutes will trigger the webhook.

• Enable the tracking option in the plugin settings.
• Set the cutoff time to 15 minutes.
• Paste the webhook URL from Pabbly Connect into the plugin settings.

Once the settings are configured, you can test the connection by triggering a sample abandonment from your WooCommerce store. This test will send customer data to Pabbly Connect, allowing you to proceed with the next steps in the workflow.

4. Creating a Subscriber in Klaviyo Using Pabbly Connect

After establishing the trigger, the next step is to create a new subscriber profile in Klaviyo. Select Klaviyo as your action application in Pabbly Connect and choose the ‘Create Profile’ action event. This action will allow you to use the customer data captured from WooCommerce.

Connect your Klaviyo account by providing the necessary permissions. You will need to map the customer details such as email address, first name, last name, and phone number from the WooCommerce response to the corresponding fields in Klaviyo. This mapping process ensures that the data is accurately transferred and can be used for email marketing.

Map the email address, phone number, first name, and last name from the WooCommerce response. Click on ‘Save and Send Test Request’ to confirm the creation of the profile. Check the Klaviyo dashboard to verify the new subscriber profile.

Once the profile is created, you can see it listed in your Klaviyo audience. This confirms that Pabbly Connect has successfully integrated WooCommerce with Klaviyo, allowing you to send follow-up emails to abandoned cart customers.

5. Subscribing the Profile to a Klaviyo List

The final step involves subscribing the newly created profile to a specific list in Klaviyo. In Pabbly Connect, add another action step and select Klaviyo again. This time, choose the ‘Subscribe Profile’ action event.

Utilize the existing connection to Klaviyo and map the profile ID and other necessary details. Ensure that you select the appropriate list where you want to subscribe the customer. This could be a list specifically for abandoned cart recovery.

Map the profile ID from the previous step. Select the list for abandoned cart recovery. Click on ‘Save and Send Test Request’ to finalize the subscription.

Once you receive a positive response, the profile will be successfully subscribed to your Klaviyo list. This means that you can now send automated emails to remind customers about their abandoned carts, thus increasing the likelihood of completing the sale.

Conclusion

Using Pabbly Connect, you can effectively recover abandoned carts in WooCommerce by integrating with Klaviyo. This automation not only improves customer engagement but also boosts your revenue by converting potential sales. Follow the steps outlined in this tutorial to set up your integration and enhance your e-commerce strategy.