Promote YouTube Videos with Email Marketing Automation Using Pabbly Connect

Learn how to promote your YouTube videos using email marketing automation with Pabbly Connect. This step-by-step guide covers integration with Mailchimp and YouTube. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for YouTube Mailchimp Automation

To promote YouTube videos using email marketing automation, start by accessing Pabbly Connect. This platform enables seamless integration between YouTube and Mailchimp, facilitating automatic email notifications for new video uploads.

Visit the Pabbly Connect website by entering ‘Pabbly.com/connect’ in your browser. If you don’t have an account, click on the ‘Sign Up for Free’ button. This process only takes a couple of minutes and provides you with 100 free tasks each month. For existing users, simply log in to your account.

2. Creating a Workflow in Pabbly Connect

Once logged into Pabbly Connect, you need to create a new workflow to automate the email marketing process. Click on the ‘Create Workflow’ button and name your workflow, such as ‘Promote YouTube Videos with Email Marketing Automation’.

Next, select the folder where you want to save this workflow. You can choose an existing folder or create a new one specifically for YouTube videos. After naming and selecting the folder, click ‘Create’ to proceed.

• Click on ‘Create Workflow’.
• Name your workflow appropriately.
• Choose the appropriate folder for the workflow.

After creating the workflow, you will see two main boxes labeled ‘Trigger’ and ‘Action’. Set up the trigger first, which will initiate the workflow whenever a new video is uploaded to your YouTube channel.

3. Setting Up YouTube Trigger in Pabbly Connect

In this step, you will configure the trigger for your workflow in Pabbly Connect. Select YouTube as your trigger application and choose the trigger event as ‘New Video in Channel with Video URL’. This event will capture the details of any new video published on your channel.

Next, connect your YouTube account to Pabbly Connect. Click on ‘Connect’, then ‘Add New Connection’, and follow the prompts to authorize access. After successful connection, select your channel ID from the dropdown menu.

• Select YouTube as the trigger application.
• Choose ‘New Video in Channel with Video URL’ as the trigger event.
• Connect your YouTube account to Pabbly Connect.

After setting up the trigger, publish a new video on your YouTube channel to test the integration. This will allow Pabbly Connect to fetch the latest video details automatically.

4. Setting Up Mailchimp Action in Pabbly Connect

Now it’s time to set up the action step in your workflow using Pabbly Connect. Select Mailchimp as your action application and choose the action event as ‘Create Campaign’. This will enable you to create an email campaign automatically whenever a new video is published.

To connect Mailchimp with Pabbly Connect, click on ‘Connect’, then ‘Add New Connection’. You will need to provide your Mailchimp API key and data center. Retrieve these by going to your Mailchimp account, navigating to your profile, and selecting ‘Extras’ > ‘API Keys’. Generate a new API key if necessary.

Select Mailchimp as the action application. Choose ‘Create Campaign’ as the action event. Connect Mailchimp to Pabbly Connect using your API key.

After connecting, fill in the required details to create the campaign, including the recipient list, subject line, and email content. Ensure to map the video details from the YouTube response to personalize the email.

5. Sending the Campaign to Subscribers

After creating the campaign in Mailchimp through Pabbly Connect, the final step is to send this campaign to your subscribers. Add another action step in your workflow, selecting Mailchimp again and choosing the action event ‘Send Campaign’.

Use the previously created campaign ID to send the email to your subscribers. Click on ‘Map’ to dynamically link the campaign ID from the previous step. Once everything is set up, click ‘Save and Send Test’. This will send the campaign to all subscribers on your Mailchimp list.

Select Mailchimp as the action application again. Choose ‘Send Campaign’ as the action event. Map the campaign ID from the previous step.

After testing, you should see a confirmation that the campaign has been sent successfully. This entire process demonstrates how Pabbly Connect can streamline your YouTube video promotions through email marketing automation.

Conclusion

In this tutorial, we explored how to promote YouTube videos using email marketing automation with Pabbly Connect. By integrating YouTube and Mailchimp, you can effectively notify subscribers about new video uploads, enhancing engagement and reach.