Integrating WooCommerce with Pabbly Email Marketing Using Pabbly Connect

Learn how to automate subscriber creation in Pabbly Connect from WooCommerce orders using Pabbly Connect in this detailed tutorial. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Automation

To begin the integration process, access Pabbly Connect by visiting the official website. Once there, sign in to your account. If you are a new user, you can easily create an account and enjoy 100 free tasks every month.

After logging in, you will see the dashboard of Pabbly Connect. From here, click on the ‘Access Now’ button to enter the application. This is where you will create a workflow that connects WooCommerce with Pabbly Email Marketing.

Creating a Workflow in Pabbly Connect

In this section, we will create a workflow in Pabbly Connect. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. A dialog box will appear, prompting you to enter a name for your workflow.

For the workflow name, input ‘Create Pabbly Email Marketing Subscriber from WooCommerce Order’. Next, select a folder to save your workflow. Choose the folder named ‘WooCommerce Automations’ from the dropdown list and click on the ‘Create’ button.

• Workflow Name: Create Pabbly Email Marketing Subscriber from WooCommerce Order
• Folder: WooCommerce Automations

After clicking ‘Create’, your workflow will be established, and you will see two sections labeled Trigger and Action. The next step is to set up the trigger for this automation.

Setting Up the Trigger in Pabbly Connect

To set up the trigger in Pabbly Connect, select WooCommerce as your trigger application. This application will detect when a new order is created in your WooCommerce store. For the trigger event, choose ‘New Order Created’.

After selecting the trigger event, Pabbly Connect will provide you with a unique webhook URL. Copy this URL, as you will need it to connect WooCommerce with Pabbly Connect.

• Trigger Application: WooCommerce
• Trigger Event: New Order Created
• Webhook URL: Copy this URL for WooCommerce settings

Next, navigate to your WooCommerce settings, go to the Advanced options, and add a new webhook using the copied URL. This will allow Pabbly Connect to capture new order events from WooCommerce.

Configuring WooCommerce for Pabbly Connect

Now that you have the webhook URL, go to your WooCommerce account settings. Under the Advanced section, click on ‘Webhooks’ and then ‘Add Webhook’. Fill in the details as follows: name the webhook ‘New Order Created’, set the status to active, and select ‘Order Created’ as the topic.

Paste the copied webhook URL into the URL field. After entering all the required information, click on the ‘Save Webhook’ button. This action will establish a connection between WooCommerce and Pabbly Connect.

Webhook Name: New Order Created Status: Active Topic: Order Created

Once saved, Pabbly Connect will be ready to receive order data. To test the connection, create a dummy order in your WooCommerce store and check if Pabbly Connect captures the order details.

Adding Subscribers in Pabbly Email Marketing

After successfully setting up the trigger, it’s time to configure the action in Pabbly Connect. Select Pabbly Email Marketing as your action application. For the action event, choose ‘Add Subscriber’. This action will add customers who place orders in WooCommerce to your email marketing list.

Next, connect your Pabbly Email Marketing account to Pabbly Connect. Click on the connect button, and when prompted, enter your API token from your Pabbly Email Marketing account. This token will allow Pabbly Connect to manage subscribers on your behalf.

Action Application: Pabbly Email Marketing Action Event: Add Subscriber Enter API Token for connection

Once connected, select the list where you want to add subscribers. Map the email and name fields from the previous WooCommerce order data to ensure that new subscribers are added correctly. Finally, test the action to confirm that the subscriber is added to your Pabbly Email Marketing list.

Conclusion

By following these steps, you can seamlessly integrate WooCommerce with Pabbly Email Marketing using Pabbly Connect. This automation not only saves time but also ensures that every customer who places an order is automatically added as a subscriber, enhancing your email marketing efforts.