Integrating WooCommerce and Mailchimp Using Pabbly Connect

Learn how to integrate WooCommerce and Mailchimp using Pabbly Connect with this detailed tutorial. Follow the steps to automate your order management and email marketing.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating WooCommerce with Mailchimp using Pabbly Connect, first visit the Pabbly website. You can create a free account in just a few minutes, which allows you to explore the integration features without any cost.

Once you are signed in, navigate to the ‘Connect’ section. Here, you will initiate the process of creating a new workflow for integrating WooCommerce and Mailchimp. This integration will automate the process of adding subscribers to Mailchimp whenever a new order is placed in WooCommerce.

2. Creating a New Workflow in Pabbly Connect

In this step, you will create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button and name it ‘WooCommerce to Mailchimp’. This name will help you identify the workflow later.

Next, select WooCommerce as the application for the trigger event. The trigger event will be ‘New Order Created’, which means the workflow will start whenever a new order is made in WooCommerce. This setup is essential for automating the subscriber addition to Mailchimp.

• Select WooCommerce as the app.
• Choose ‘New Order Created’ as the trigger event.
• Copy the Webhook URL provided by Pabbly Connect.

After copying the Webhook URL, you will need to paste it into your WooCommerce settings to establish the connection between WooCommerce and Pabbly Connect.

3. Setting Up WooCommerce for Integration

To set up WooCommerce with Pabbly Connect, go to your WooCommerce account settings. Click on ‘Advanced’ and then ‘Webhooks’ to add a new Webhook. Name it appropriately, such as ‘WooCommerce Integration’ and set the status to active.

In the Webhook settings, paste the Webhook URL you copied from Pabbly Connect. Set the topic to ‘Order Created’ to ensure that the integration works correctly. This step is crucial for enabling WooCommerce to send order data to Pabbly Connect.

• Name the Webhook.
• Set the status to active.
• Paste the Webhook URL from Pabbly Connect.

Once you save the Webhook, return to Pabbly Connect and click on ‘Capture Webhook Response’ to start receiving data from WooCommerce.

4. Verifying the Email Address from Orders

After capturing the Webhook response, the next step in Pabbly Connect is to verify the email address associated with the new order. This is done by adding an action step to verify the email using an email verification service.

Select the email verification app in Pabbly Connect and choose the action event as ‘Single Email Verify’. You will need to enter your API key from the email verification service to connect it with Pabbly Connect. This verification is critical to ensure that only valid email addresses are added to Mailchimp.

Choose ‘Single Email Verify’ as the action event. Enter your API key for the email verification service. Map the email address from WooCommerce order to verify.

Once the email is verified, you can proceed to set up a filter to ensure that only verified emails are added to Mailchimp.

5. Adding Verified Subscribers to Mailchimp

In this final step, you will add the verified email addresses to Mailchimp using Pabbly Connect. Create a new action step and select Mailchimp as the application. Choose the action event as ‘Add New Member’ to add the email address to your Mailchimp audience.

Connect your Mailchimp account by entering your API key and selecting the audience list where you want to add subscribers. Map the email address and any other relevant details from the WooCommerce order to Mailchimp fields.

After saving the workflow, test the integration by placing a new order in WooCommerce. Check Mailchimp to confirm that the subscriber has been added successfully. This completes the integration process using Pabbly Connect, allowing you to automate subscriber management seamlessly.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, integrating WooCommerce with Mailchimp using Pabbly Connect streamlines your order management and email marketing efforts. By following these detailed steps, you can ensure that every new order leads to effective email marketing outreach.