Integrating Razorpay with Pabbly Connect for Email Marketing Automation

Learn how to automate your email marketing with Razorpay payments using Pabbly Connect. This step-by-step guide covers all necessary integrations and actions. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To start using Pabbly Connect, you first need to create an account. This integration allows you to connect Razorpay for payment processing with Pabbly Email Marketing for subscriber management.

To sign up, visit the Pabbly website and click on the free sign-up link. After creating an account, log into your dashboard to begin setting up your automation workflow.

2. Creating a Workflow in Pabbly Connect

Once logged into Pabbly Connect, click on the ‘Create Workflow’ button. Name your workflow something like ‘Razorpay to Pabbly Email Marketing’ to easily identify it later.

Next, select the folder where you want to save this workflow. After naming and selecting the folder, click on ‘Create’ to open the workflow setup screen.

• Click on ‘Create Workflow’.
• Name your workflow (e.g., Razorpay to Pabbly Email Marketing).
• Select the folder to save the workflow.

After creating the workflow, you will see two windows: the trigger window and the action window. The trigger window will capture new payments from Razorpay, while the action window will handle adding subscribers to Pabbly Email Marketing.

3. Integrating Razorpay with Pabbly Connect

In the trigger window, select Razorpay as the application. Then, choose the trigger event as ‘Payment Captured’. This event will trigger the workflow whenever a payment is made.

After selecting the trigger event, Pabbly Connect will provide a webhook URL. Copy this URL and navigate to your Razorpay account to set up the webhook.

• Select Razorpay in the trigger window.
• Choose ‘Payment Captured’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.

In Razorpay, go to ‘Account and Settings’ > ‘Webhooks’. Click on ‘Add New Webhook’, paste the copied URL, and select ‘Payment Captured’ as the active event. Click on ‘Create Webhook’ to finalize the setup.

4. Adding Subscribers to Pabbly Email Marketing

After setting up the webhook, return to Pabbly Connect. You will see that the trigger is waiting for a webhook response. Make a test payment through your Razorpay payment page to generate a response.

Once the payment is processed, the details will appear in Pabbly Connect. Now, move to the action window and select Pabbly Email Marketing as the application. Choose ‘Add Subscriber’ as the action event.

Select Pabbly Email Marketing in the action window. Choose ‘Add Subscriber’ as the action event. Connect your Pabbly Email Marketing account by entering the API token.

After connecting, select the list where you want to add the subscriber. Map the email and name fields from the Razorpay trigger response to the Pabbly Email Marketing action step. Finally, save and send a test request to confirm that the subscriber has been added successfully.

5. Testing the Automation Workflow

To ensure everything is working, perform another test payment using a different customer name and email. After the payment is completed, check your Pabbly Email Marketing subscriber list to confirm that the new subscriber has been added.

If the automation is set up correctly, you should see the new subscriber in your Pabbly Email Marketing account almost instantly. This confirms that the integration between Razorpay and Pabbly Connect is functioning as intended.

Perform a test payment with a new customer. Check the subscriber list in Pabbly Email Marketing. Confirm the new subscriber is added automatically.

By following these steps, you can automate the process of adding subscribers to your email list whenever a payment is made through Razorpay, all thanks to Pabbly Connect.

Conclusion

This tutorial demonstrates how to seamlessly integrate Razorpay with Pabbly Connect for effective email marketing automation. By following the steps outlined, you can enhance your subscriber management process significantly.