Integrating Mailchimp Subscribers as Lead Events to Facebook Conversions Using Pabbly Connect

Learn how to automate sending new Mailchimp subscribers as lead events to Facebook conversions using Pabbly Connect with this step-by-step tutorial. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Mailchimp and Facebook Integration

To start the integration of Mailchimp and Facebook Conversions, you need to access Pabbly Connect. This platform is essential for automating the process of sending new Mailchimp subscribers as lead events to Facebook Conversions.

First, sign up for a free account on Pabbly Connect. Once logged in, navigate to the dashboard and click on ‘Create Workflow.’ Name your workflow (e.g., ‘Mailchimp to Facebook Conversions’) and click on ‘Create’ to set up the automation.

2. Connecting Mailchimp to Pabbly Connect

In this section, you will connect your Mailchimp account to Pabbly Connect. This will allow you to capture new subscriber details automatically. In the trigger window, search for Mailchimp and select it as the app.

• Choose ‘New Subscriber’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.
• Go to your Mailchimp account, navigate to the ‘Audience’ section, and select ‘Settings’.
• Under ‘Manage Audience’, click on ‘Webhooks’ and create a new webhook.
• Paste the copied webhook URL and select ‘Subscriber Added’ as the update type.

After saving the webhook settings, Pabbly Connect will now receive data every time a new subscriber is added in Mailchimp.

3. Sending Lead Event to Facebook Conversions

Once the Mailchimp connection is established, the next step is to send the new subscriber data to Facebook Conversions using Pabbly Connect. In the action window, search for ‘Facebook Conversions’ and select it as the app.

• Select ‘Send Lead Event’ as the action event.
• Connect your Facebook account by clicking ‘Connect with Facebook Conversions’.
• Enter the Pixel ID from your Facebook Business account.
• Map the data fields such as email, first name, and last name from Mailchimp to Facebook.

This integration allows Pabbly Connect to automate the sending of lead events to Facebook, optimizing your ad campaigns effectively.

4. Testing the Integration

After setting up the integration, it’s crucial to test it to ensure everything is working correctly. You can do this by creating a new subscriber in Mailchimp and checking if the lead event appears in Facebook Conversions.

Follow these steps to test:

Create a new subscriber using the Mailchimp signup form. Check the ‘Events Manager’ in Facebook to see if the lead event has been received.

If the lead event appears with the correct data, your Pabbly Connect integration is successful. This automation will now work seamlessly each time a new subscriber is added.

5. Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the process of sending new Mailchimp subscribers as lead events to Facebook Conversions. This integration not only saves time but also enhances your advertising strategies by optimizing lead data effectively.

By following the steps outlined, you can ensure that your Mailchimp and Facebook accounts are efficiently connected through Pabbly Connect. This setup will help you maximize your lead generation efforts and improve your ad performance on Facebook.