Integrating Instagram Leads to Mailchimp and MySQL Using Pabbly Connect

Learn how to integrate Instagram leads to Mailchimp and store details in MySQL using Pabbly Connect in this detailed tutorial. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Integration

To start integrating Instagram leads with Mailchimp and MySQL, you need to access Pabbly Connect. Open your web browser and navigate to the Pabbly Connect landing page. If you are a new user, click on the ‘Sign Up for Free’ button to create an account. Existing users can simply click on ‘Sign In’ to access their dashboard.

Once logged in, you will see various applications offered by Pabbly. Click on ‘Access Now’ under Pabbly Connect to begin. This platform allows you to create automated workflows that connect different applications seamlessly, making it perfect for our integration needs.

Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button. You will be prompted to name your workflow; enter a descriptive name such as ‘Integrating Instagram Leads to Mailchimp and MySQL’ and select a folder for saving it.

Once you click on ‘Create’, you will enter the workflow window. Here, you will set up your trigger and action. The trigger signifies when the automation will start, while the action determines what happens as a result. In this case, the trigger will be set to Instagram Lead Ads.

• Select ‘Instagram Lead Ads’ as your trigger application.
• Choose ‘New Lead Instant’ as the trigger event.
• Connect your Instagram account to enable the workflow.

After setting up the trigger, you will be ready to proceed with the actions that will take place when a new lead is captured.

Capturing Instagram Leads in Pabbly Connect

With your trigger set, Pabbly Connect will now capture new leads from Instagram. You will need to connect your Facebook account since Instagram Lead Ads are linked to Facebook. Follow the prompts to authorize the connection.

Once connected, select your Facebook page and the lead generation form associated with your Instagram ads. After selecting these options, click on ‘Save and Send Test Request’ to ensure the connection is working. You may need to perform a test submission using the Meta for Developers tool to generate a test lead.

• Go to the Meta for Developers site.
• Select the lead ad testing tool.
• Create a demo lead using the form you connected earlier.

After submitting the test lead, check your Pabbly Connect workflow to see if the lead details have been captured successfully.

Storing Leads in MySQL Using Pabbly Connect

Now that you have captured leads, the next step is to store these details in MySQL using Pabbly Connect. For this action, select MySQL as your action application and choose ‘Insert Row’ as the action event.

Connect your MySQL account by providing the necessary credentials. Once connected, specify the table name where you want to store the lead information. Map the fields from your Instagram lead capture to the corresponding columns in your MySQL table.

Map the first name, last name, email, and phone number fields. Click on ‘Save and Send Test Request’ to insert the data into MySQL. Verify that the new lead appears in your MySQL database.

This integration ensures that all new leads from Instagram are automatically stored in your MySQL database for easy tracking and management.

Adding Subscribers to Mailchimp Using Pabbly Connect

The final step involves adding the captured leads as subscribers in Mailchimp through Pabbly Connect. Select Mailchimp as your action application and choose ‘Add New Member’ as the action event.

Connect your Mailchimp account by entering the API key and data center information. This can be obtained from your Mailchimp account settings. After connecting, map the lead details to the corresponding fields in Mailchimp, such as email address, first name, and last name.

Select the audience list where you want to add the new subscribers. Set the subscriber status to ‘Subscribed’. Click on ‘Save and Send Test Request’ to create the subscriber.

After completing this step, check your Mailchimp account to confirm that the new subscriber has been successfully added. This integration allows you to engage with leads through targeted email marketing campaigns.

Conclusion

This tutorial demonstrated how to use Pabbly Connect to integrate Instagram leads into Mailchimp and store their details in MySQL. By following these steps, you can automate your lead management process and enhance your marketing efforts effectively.