Integrating Instagram Lead Ads with Pabbly Email Marketing: A Step-by-Step Guide

Learn how to automate Instagram Lead Ads to Pabbly Email Marketing for seamless lead management. Follow this detailed tutorial for effective integration steps. Implement professional email marketing techniques used by leading businesses to engage audiences and drive measurable business results.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Email Marketing for Instagram Lead Ads Integration

To start automating Instagram Lead Ads as subscribers in Pabbly Email Marketing, first, access your Pabbly account. If you’re new, sign up for free to get 100 tasks monthly.

After logging in, you will see the Pabbly dashboard. Here, you can manage various applications, including Pabbly Email Marketing. This platform is essential for integrating your leads from Instagram.

2. Create a New Workflow in Pabbly Email Marketing

To create a new workflow, click on the ‘Create Workflow’ button located at the top right corner of your dashboard. This action opens a dialog box where you can name your workflow.

• Enter a workflow name, such as ‘Create Instagram Leads as Subscribers in Pabbly Email Marketing’.
• Select a folder to save your workflow; for example, choose ‘Instagram Leads Automations’.

After entering the required details, click on the ‘Create’ button to finalize your workflow setup in Pabbly Email Marketing.

3. Setting Up the Trigger for Instagram Lead Ads

In the workflow, you will see two sections: Trigger and Action. The trigger is essential as it determines when the automation starts. For this integration, select ‘Instagram Lead Ads’ as your trigger application.

Next, choose the trigger event as ‘New Lead Instant’. This means that every time a new lead is generated through Instagram Lead Ads, it will trigger the automation in Pabbly Email Marketing. Click on the ‘Connect’ button to establish the connection.

4. Connect Instagram Leads to Pabbly Email Marketing

After clicking ‘Connect’, a window will prompt you to authorize the connection. Ensure you are logged into your Instagram and Facebook accounts for a smooth connection process. Select the appropriate Facebook page linked to your Instagram account.

In this step, you will also select the lead generation form associated with your Instagram ads. Once you’ve made your selections, click on the ‘Save and Test Request’ button. This action will verify if Pabbly Email Marketing successfully connects to your Instagram Lead Ads.

5. Add New Subscribers to Pabbly Email Marketing

For the action step, choose Pabbly Email Marketing as your action application and select the action event as ‘Add Subscribers’. This step is crucial because it allows you to automatically add leads from Instagram as subscribers in your email marketing list.

After clicking ‘Connect’, you will need to enter the API token from your Pabbly Email Marketing account. Once connected, select the email list where you want to add the new subscribers. Map the fields for email and name from the previous step, ensuring that the data is dynamically updated.

Conclusion

Integrating Instagram Lead Ads with Pabbly Email Marketing streamlines the process of adding leads as subscribers. By following these steps, you can automate lead management effectively, ensuring timely follow-ups and improved engagement.