Learn how to automate your Instagram Lead Ads and Mailgun integration using Pabbly Connect. Follow this detailed tutorial for efficient lead management. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Instagram Lead Ads Integration

To begin integrating Instagram Lead Ads with Mailgun, first access Pabbly Connect. This platform allows you to automate tasks between different applications seamlessly. Start by visiting the Pabbly Connect homepage.

On the homepage, you will find options to either sign in or sign up. If you are a new user, click on ‘Sign up free’ to create an account. Existing users should select ‘Sign in’ to access their dashboard. Once logged in, you can start creating workflows to connect Instagram Lead Ads with Mailgun.

2. Creating a Workflow in Pabbly Connect

After signing into Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. You will be prompted to name your workflow, so enter a descriptive title, such as ‘Create Mailgun Member for Instagram Lead Ads’.

  • Select a folder for your workflow from the left sidebar.
  • Click on the ‘Create’ button to finalize your workflow creation.
  • Understand the automation principles: triggers and actions.

Once your workflow is created, you will need to set up a trigger. This is crucial as it defines what action will start the integration process. For this setup, select Instagram Lead Ads as your trigger application.

3. Setting Up Triggers with Instagram Lead Ads

The next step in Pabbly Connect is to define the trigger event. Choose ‘New Lead Instant’ from the trigger options. This ensures that every time a new lead is generated through your Instagram Lead Ads, the workflow is activated.

To connect your Instagram account, click on ‘Connect’ and select your Instagram account. Make sure the account is already linked with your Facebook page. After successful authorization, select the Facebook page associated with your Instagram Lead Ads, which is named ‘Prime Properties’ in this case.

  • Select the lead generation form you created in the Meta Ads Manager.
  • Click ‘Save and Send Test Request’ to test the connection.
  • Generate a test lead using Meta’s lead testing tool.

After generating a test lead, check the response in Pabbly Connect to confirm that the lead data has been captured correctly.

4. Connecting Mailgun as the Action Step

After successfully capturing lead data from Instagram, the next task is to connect Mailgun as the action application in Pabbly Connect. Select Mailgun and choose the action event as ‘Test New Mailing List Member’. This action will add the captured lead to your mailing list.

Click on ‘Connect’ to build a new connection with Mailgun. You will need to provide the API key, Mailgun host, and domain name. Retrieve these details from your Mailgun account under the API Security settings.

Copy the API key and paste it into the appropriate fields in Pabbly Connect. Select the region your Mailgun domain is hosted on. Enter the domain name from your Mailgun account.

Once all details are entered correctly, click ‘Save’ to establish the connection. This step ensures that every new lead from Instagram is added as a member in your Mailgun mailing list.

5. Finalizing the Integration and Testing

With the connection established, you must select the mailing list where new members will be added. In Pabbly Connect, choose the mailing list named ‘New Leads’. This is where all leads captured from Instagram will be stored.

Next, map the lead data fields from the trigger step to the action step. This includes mapping the email address and the lead’s name. This ensures that every new lead is added with accurate details.

Map the email address field to ensure it captures the correct data. Set the update field option based on your preference for handling duplicates. Click ‘Save and Send Test Request’ to finalize the setup.

After testing, check your Mailgun account to verify that the new lead has been successfully added to your mailing list. This confirms that your automation is working as intended, streamlining your lead management process.

Conclusion

In this tutorial, we explored how to integrate Instagram Lead Ads with Mailgun using Pabbly Connect. By automating this process, you can efficiently manage leads and enhance your communication strategy. The steps outlined ensure that every lead is captured and organized seamlessly.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.