Integrating Instagram Lead Ads with MailerLite Using Pabbly Connect

Learn how to integrate Instagram Lead Ads with MailerLite using Pabbly Connect for seamless subscriber creation. Follow our detailed step-by-step tutorial. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Instagram Lead Ads with MailerLite, first, access Pabbly Connect. This powerful platform allows users to automate tasks without coding knowledge. Simply visit the Pabbly Connect website and sign in or create a free account.

Once logged in, you will see a dashboard with various Pabbly tools. Click on Pabbly Connect to begin the integration process. This platform is designed to facilitate connections between different applications, making it easy to set up workflows.

2. Creating a New Workflow in Pabbly Connect

In this section, we will create a new workflow in Pabbly Connect. Start by clicking on the button labeled ‘Create Workflow.’ You will be prompted to name your workflow and select a folder to save it in.

• Name your workflow: ‘Create MailerLite Subscriber from Instagram Ads Leads’.
• Select the folder: Choose ‘Automations’.

After naming and selecting the folder, click on the ‘Create’ button. This will take you to the workflow window where you can set up the trigger and action for the integration. Remember, the trigger indicates when the workflow will start, while the action defines what happens next.

3. Setting Up Instagram Lead Ads as Trigger

Now, we will set up Instagram Lead Ads as the trigger in Pabbly Connect. Search for ‘Instagram Lead Ads’ in the trigger application section. Choose it and select the trigger event as ‘New Lead Instant’ to capture leads as they come in.

Next, click on the ‘Connect’ button. If you have previously connected your Instagram account, you can select the existing connection. Otherwise, click on ‘Add a New Connection’ to link your Instagram account. You will need to select your Facebook page associated with your Instagram account for the integration to work.

4. Testing the Trigger with a Submission

After setting up the trigger, it’s time to test it. Pabbly Connect will ask you to perform a test submission. To do this, navigate to the Meta for Developers site and use their Lead Ads Testing Tool. Select your Facebook page and the lead form you created.

• Choose ‘Peak Performance Physio’ as your Facebook page.
• Select the lead form: ‘Instagram Lead Ads’.

Fill in the test details and submit. After submission, return to Pabbly Connect to check if the lead details were captured successfully. If successful, you will see the lead’s information displayed in the workflow.

5. Setting Up MailerLite as Action

Now that the trigger is working, let’s set MailerLite as the action in Pabbly Connect. Search for ‘MailerLite’ in the action application section. Select it and choose the action event as ‘Create or Update Subscriber’.

Click on ‘Connect’ and either select an existing connection or create a new one by providing the API token from your MailerLite account. Once connected, you will map the fields from your Instagram lead to the MailerLite subscriber fields.

Map the email address from the lead form to the subscriber email field. Map the first name and last name accordingly.

After mapping the required fields, click on ‘Save and Send Test Request’. If successful, a new subscriber will be created in your MailerLite account, confirming that the integration works seamlessly.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to integrate Instagram Lead Ads with MailerLite. This integration allows you to automatically create subscribers from leads generated through Instagram ads, streamlining your marketing efforts. With Pabbly Connect, setting up such integrations is straightforward and efficient.