Integrating Instagram Lead Ads with ConvertKit Using PAB

Learn how to seamlessly integrate Instagram Lead Ads with ConvertKit using PAB in this step-by-step tutorial. Perfect for automating your lead generation process. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience. with Pabbly Connect.

Watch Step By Step Video Tutorial Below

1. Setting Up API Integration with PAB

To set up API integration, we will use PAB to connect our Instagram Lead Ads with ConvertKit. Start by visiting the PAB website and logging in to your account. If you are a new user, you can sign up for free to get started.

Once logged in, navigate to the dashboard and click on the ‘Create Workflow’ button. This action will prompt you to name your workflow and select a folder to save it in. Name your workflow as ‘Create ConvertKit Subscriber from Instagram Lead Ads’.

2. Selecting Instagram Lead Ads as Trigger

In this step, we will select Instagram Lead Ads as our trigger application in PAB. This means that whenever a new lead is generated, it will trigger the workflow.

Search for Instagram Lead Ads in the trigger application section and select it. For the trigger event, choose ‘New Lead Instant’. Click on ‘Connect’ to establish a connection. If you have not connected your Instagram account yet, you will be prompted to add a new connection.

• Select your Facebook account that is linked to your Instagram account.
• Choose the Facebook page associated with your Instagram Lead Ads.
• Select the lead gen form you wish to use for capturing leads.

After filling in these details, click on ‘Save and Send Test Request’. This will capture the response from your lead generation form.

3. Performing Test Submission for Instagram Leads

To ensure that everything is set up correctly, we need to perform a test submission for our Instagram Lead Ads. This step is essential to confirm that PAB is capturing the leads accurately.

Open a new tab and go to the Meta for Developers site. Navigate to the ‘Lead Ads Testing Tool’ to create a test lead. Select your Facebook page and the corresponding lead form, then preview the form.

• Input test details such as first name, last name, email, and phone number.
• Submit the form to send the test lead to PAB.

Once you submit the test lead, return to your PAB workflow to check if the lead details have been captured successfully.

4. Mapping Lead Details to ConvertKit

Now that we have captured the lead details, we will map these details to ConvertKit using PAB. This process ensures that the information from Instagram Lead Ads is transferred seamlessly to ConvertKit as a new subscriber.

Select ConvertKit as your action application and choose the action event ‘Add Subscriber to a Form’. Click on ‘Connect’ to link your ConvertKit account. You will be prompted to enter your API key and API secret, which you can find in your ConvertKit account settings.

Copy the API key and secret from the Advanced settings in ConvertKit. Paste these details into PAB to establish the connection.

After connecting, select the form you want to add subscribers to, and then map the lead details such as first name, last name, and email from the previous step.

5. Testing the Workflow Successfully

Finally, we will test the entire workflow to ensure that everything is functioning correctly. This step is crucial to verify that leads from Instagram Lead Ads are being added to ConvertKit as subscribers.

Return to the Lead Ads Testing Tool and create another test lead with different details. Submit this lead to trigger the workflow in PAB. After submitting, check your ConvertKit account to see if the new subscriber has been added successfully.

Refresh your ConvertKit dashboard to see the new subscriber. Verify that the details match the test lead submitted.

If the subscriber appears in ConvertKit, congratulations! Your workflow is successfully set up, and leads from Instagram Lead Ads are now automatically added to your ConvertKit account.

Conclusion

This tutorial covered the integration of Instagram Lead Ads with ConvertKit using PAB. By following the steps outlined, you can automate the process of adding new subscribers from Instagram leads, enhancing your marketing efforts effectively.