Learn how to seamlessly integrate IndiaMART leads into Google Sheets using Pabbly Connect for the media and publishing industry. Follow our detailed tutorial! This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Integration

To integrate IndiaMART leads into Google Sheets, the first step is to access Pabbly Connect. This powerful automation tool allows users to create workflows that connect different applications without any coding knowledge.

Begin by opening your web browser and searching for ‘Pabbly Connect’. Once on the landing page, you will see options to either sign in or sign up for free. If you are a new user, click on ‘Sign Up for Free’ to create an account. Existing users can simply click ‘Sign In’ to access their dashboard.


2. Creating a New Workflow in Pabbly Connect

After signing in, you will be directed to your dashboard. Here, click on the ‘Create Workflow’ button to start setting up your integration. You will need to name your workflow, something like ‘Add IndiaMART Leads to Google Sheets for Media and Publishing’.

  • Click on ‘Create’ to open the workflow window.
  • Select ‘IndiaMART’ as your trigger application.
  • Choose ‘New Lead’ as the trigger event.

Once you have set the trigger, you will receive a webhook URL. This URL is essential for connecting your IndiaMART account with Pabbly Connect. Copy this URL as you will need it in the next steps.


3. Connecting IndiaMART with Pabbly Connect

To connect IndiaMART to Pabbly Connect, log into your IndiaMART account. Navigate to the Lead Manager section and click on the three dots to access the menu. From there, select ‘Import/Export Leads’ and choose ‘Push API’.

  • In the Push API, select ‘Other’ as the source.
  • Enter ‘Pabbly Connect’ in the CRM platform name.
  • Paste the webhook URL you copied earlier.

After entering these details, click on ‘Save Details’. You will be prompted to generate an OTP. Follow the instructions to complete the connection, ensuring your leads are now being sent to Pabbly Connect.


4. Testing the Integration with Dummy Leads

Once the connection is established, you need to test if the integration works correctly. For this, create a dummy lead in your IndiaMART account. Go to the supplier’s page and submit an inquiry as a test.

After submitting the inquiry, return to your Pabbly Connect workflow. You should see a response indicating that the webhook has received the test submission. This confirms that IndiaMART is successfully sending data to Pabbly Connect.


5. Adding Leads to Google Sheets via Pabbly Connect

Now that your workflow is set up and tested, it’s time to add the lead details to Google Sheets. In your Pabbly Connect workflow, select Google Sheets as your action application.

Choose ‘Add New Row’ as the action event. Connect your Google Sheets account by signing in and granting necessary permissions. Then, select the spreadsheet where you want to add the leads, and map the fields from the previous step to the corresponding columns in your Google Sheet.

Once you have mapped all necessary fields, click on ‘Save and Send Test Request’. Check your Google Sheets, and you should see the new lead details populated in the designated columns, confirming the successful integration of IndiaMART leads into Google Sheets via Pabbly Connect.


Conclusion

This tutorial provided a step-by-step guide on how to integrate IndiaMART leads into Google Sheets using Pabbly Connect. By following these steps, you can streamline your lead management process in the media and publishing industry, ensuring a more efficient workflow.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.