Integrating Google with Facebook: A Step-by-Step Guide

Learn how to seamlessly integrate Google with Facebook for effective real estate lead management. Follow our detailed tutorial for easy setup! Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level. with Pabbly Connect.

Watch Step By Step Video Tutorial Below

Creating a Workflow to Integrate Google with Facebook

To integrate Google with Facebook, start by creating a new workflow in your automation tool. This process begins by clicking on the ‘Create Workflow’ button. You will need to name your workflow, for instance, ‘Real Estate Leads from Facebook.’ Then, select the appropriate folder where you want to save this workflow.

After naming your workflow, click on ‘Create’. Two options will appear: a trigger and an action. The trigger is the event that initiates the workflow, while the action is what happens as a result. For this integration, the trigger will be set to activate whenever a new lead is received from Facebook.

Setting Up the Trigger for Facebook Leads

The next step in integrating Google with Facebook is to define the trigger. You will select the option for receiving leads from Facebook. This means that every time a user submits a lead form on Facebook, it will activate the workflow.

To set this up, click on the dropdown menu to connect with Facebook, then choose your page. Here, you will see the names of your Facebook pages. For example, if your page is named ‘Prime Properties,’ select that. After selecting your page, you will need to enter the lead form details. This can be done by navigating to the Meta for Developers dashboard.

• Navigate to Meta for Developers
• Click on Resources
• Select Developer Tools

Now, you will find the Lead Ads Testing Tool. Here, you need to search for your page and select the lead form you want to integrate. After selecting the form, click on ‘Save and Send Test Request’ to ensure that the connection is successful.

Mapping Fields from Facebook to Google

Once you have set up the trigger, the next significant step is mapping the fields from Facebook to Google. This process ensures that the data collected from Facebook is accurately transferred to Google. Start by selecting the fields from your lead form, such as first name, last name, email, and phone number.

To map these fields, you will click on each field and select the corresponding field in Google. For instance, if the lead form has a field for ‘First Name,’ select the same field in Google. This step is crucial to ensure that every time a new lead is captured, the data is sent to the correct fields in Google.

• Select the first name field from Facebook
• Map it to the first name field in Google
• Repeat for other fields like last name, email, and phone

After mapping all necessary fields, click on ‘Save and Send Test Request’ again to verify that the data is correctly flowing from Facebook to Google.

Testing the Integration

The final step in the integration process is to test the workflow. This involves submitting a test lead through the Facebook lead form you created. After submitting the test lead, you will check if the data appears in Google as expected.

To do this, go back to your Google dashboard and check if the test lead details are recorded. For example, if you submitted a lead with the first name ‘John’ and last name ‘Doe,’ you should see this information reflected in Google. This confirms that the integration is successful and that every new lead from Facebook will be captured in Google.

With this successful integration, you can now automate your lead management process, allowing you to focus on converting leads into clients.

Conclusion

Integrating Google with Facebook allows for efficient lead management in real estate. By following the steps outlined in this tutorial, you can automate the process and ensure all leads are captured seamlessly.