Integrating Google Sheets with MailerLite Using Pabbly Connect

Learn how to integrate Google Sheets with MailerLite using Pabbly Connect for conditional email routing. Step-by-step guide for seamless automation. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Installing Pabbly Connect Add-on in Google Sheets

To start integrating Google Sheets with MailerLite, you’ll first need to install the Pabbly Connect add-on. This add-on allows you to set up a connection between your Google Sheets and MailerLite for seamless data transfer.

To install the add-on, follow these steps:

• Open Google Sheets and click on ‘Extensions’.
• Select ‘Add-ons’ and then click on ‘Get add-ons’.
• Search for ‘Pabbly Connect’ and install it from the Google Workspace Marketplace.

Once the installation is complete, you will see the Pabbly Connect option in your Google Sheets menu, enabling you to proceed with the integration setup.

2. Setting Up Your Pabbly Connect Workflow

After installing the Pabbly Connect add-on, the next step is to create a workflow that will facilitate the integration. This workflow is essential for routing data from Google Sheets to MailerLite.

To set up the workflow, do the following:

• Open the Pabbly Connect add-on from the menu.
• Click on ‘Create New Workflow’ and name it appropriately, for instance, ‘Google Sheets Conditional Sending to MailerLite’.
• Select Google Sheets as the trigger application.

Now, you will need to specify the trigger column in your Google Sheet. This column will determine when data is sent to MailerLite based on the conditions you set.

3. Configuring Trigger Settings in Pabbly Connect

Once your workflow is created in Pabbly Connect, it’s time to configure the trigger settings. This step is crucial for ensuring that the correct data is captured from Google Sheets.

To configure the trigger settings, follow these steps:

In the Pabbly Connect workflow, paste the webhook URL into the Google Sheets add-on’s initial setup. Set the trigger column to the last column of your data (e.g., Column C). Run a test to ensure data is being captured correctly.

By setting up these configurations, you ensure that every new row added to your Google Sheets will be sent to MailerLite as specified.

4. Implementing Conditional Routing in Pabbly Connect

Conditional routing is a powerful feature in Pabbly Connect that allows you to send data to different groups in MailerLite based on specific conditions. In this case, we will route data to either the ‘Customers’ or ‘Affiliates’ group.

To set up conditional routing, follow these steps:

Click on the plus icon in your workflow to add a router. Define two routes: one for ‘Customers’ and another for ‘Affiliates’. Set conditions for each route based on the value in the Google Sheet (e.g., if the value equals ‘Customer’ or ‘Affiliate’).

With these conditions set, Pabbly Connect will automatically determine which group to send the data to based on the criteria defined.

5. Finalizing the Integration and Testing

The final step in this integration process is to finalize your settings in Pabbly Connect and test the entire workflow to ensure everything is functioning correctly. This step is vital for confirming that data flows smoothly from Google Sheets to MailerLite.

To finalize and test your integration, do the following:

Save your workflow in Pabbly Connect. Click on the ‘Send All Data’ option in the Google Sheets add-on to push existing data. Check MailerLite to confirm that subscribers are added to the correct groups.

After completing these steps, you will have a fully functional integration that allows you to manage subscribers in MailerLite based on data from Google Sheets, facilitated by Pabbly Connect.

Conclusion

In this tutorial, we explored how to integrate Google Sheets with MailerLite using Pabbly Connect. By setting up a conditional routing system, you can efficiently manage your subscribers based on specific criteria. This automation streamlines your workflow and enhances your email marketing efforts.