Integrating Google Forms with Klaviyo Using Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Google Forms with Klaviyo using Pabbly Connect for seamless data management and automated email marketing. Follow our detailed tutorial! Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Integration

To start the integration process, you need to access Pabbly Connect. Open your browser and navigate to the Pabbly Connect landing page by searching for ‘Pabbly.com/connect.’ Here, you will find options to sign in or sign up for free. If you are a new user, click on ‘Sign up for free’ to create an account. Existing users should click on ‘Sign in’ to access their dashboard.

Once logged in, you will see various Pabbly applications. Click on ‘Access Now’ under Pabbly Connect to begin setting up your automation workflow. After accessing your dashboard, click on the ‘Create Workflow’ button. You will be prompted to name your workflow. Name it something relevant, like ‘Automatically Add Users to Klaviyo List Based on Google Form Responses,’ and select the folder where you want to save it.

Setting Up the Trigger with Google Forms

In this step, we will set up the trigger for our workflow using Google Forms. Within Pabbly Connect, select Google Forms as the trigger application. For the trigger event, choose ‘New Response Received.’ Once selected, a Webhook URL will be generated. This URL is essential for linking Google Forms to your Pabbly Connect workflow.

Next, copy the Webhook URL and go to your Google Forms. Open the form you want to link, click on ‘Responses,’ and then select ‘View in Sheets.’ If you haven’t linked your Google Forms with a spreadsheet, you will need to do that first. After linking, go to ‘Extensions’ in Google Sheets, click on ‘Add-ons,’ and search for ‘Pabbly Connect Webhook.’ Install this add-on if you haven’t already.

• Copy the Webhook URL from Pabbly Connect.
• Open Google Sheets linked to your form responses.
• Go to Extensions > Pabbly Connect Webhook > Initial Setup.

In the Initial Setup, paste the Webhook URL, select the sheet name, and specify the trigger column. After filling in these details, click on ‘Submit’ to configure the setup successfully. Your Google Forms is now connected to Pabbly Connect, and you can proceed to the next step.

Test Submission and Data Capture

With the setup complete, it’s time to test the integration. Go back to your Google Form and submit a test entry. For example, you can enter ‘Dum User’ as the name and a dummy email address. Once submitted, this information will be sent to your linked Google Sheets and then captured by Pabbly Connect.

To ensure the data is captured correctly, return to your Pabbly Connect workflow. You should see the details of the test submission reflected in the workflow. This confirms that the integration between Google Forms and Pabbly Connect is functioning properly. If the details show up correctly, you can proceed to create a profile in Klaviyo.

• Submit a test response in Google Forms.
• Check the Google Sheets for the new entry.
• Verify that Pabbly Connect has captured the response.

Once verified, you can move on to the next step where we will create a profile in Klaviyo using the captured data.

Creating a Profile in Klaviyo

Now that we have a successful trigger set up, it’s time to create a profile in Klaviyo. In your Pabbly Connect workflow, select Klaviyo as the action application and choose the action event as ‘Create Profile.’ Click on ‘Connect’ to establish a connection with your Klaviyo account.

During the connection setup, you may need to authorize Pabbly Connect to access your Klaviyo account. After connecting, you will map the fields from the Google Forms response to the Klaviyo profile fields. For example, map the email address and the name fields accordingly. This ensures that the data from your form submissions dynamically fills the Klaviyo profile.

Select Klaviyo as the action application. Choose ‘Create Profile’ as the action event. Map the necessary fields from the Google Forms response.

After mapping the fields, click on ‘Save and Send Test Request’ to create the profile in Klaviyo. If successful, you will see the new profile created in your Klaviyo account.

Adding Profiles to a List in Klaviyo

With the profile successfully created, the final step is to add this profile to a specific list in Klaviyo. In your Pabbly Connect workflow, add another action step and select Klaviyo again. This time, choose the action event as ‘Add Profiles to List.’ Click on ‘Connect’ to use the existing connection you made earlier.

You will need to specify the list ID where you want to add the new profiles. Select the list you created for your webinar registrations. Then, map the profile ID from the previous step to ensure the correct profile is added to the list. Finally, click on ‘Save and Send Test Request’ to complete the process.

Select Klaviyo as the action application again. Choose ‘Add Profiles to List’ as the action event. Map the profile ID to ensure correct addition to the list.

Once you receive a positive response, check your Klaviyo account to confirm that the profile has been successfully added to your specified list.

Conclusion

This tutorial demonstrated how to integrate Google Forms with Klaviyo using Pabbly Connect. By following these steps, you can automate the process of adding new registrants to your email list, enhancing your marketing efforts and improving engagement. With Pabbly Connect, you can streamline your workflows and eliminate manual data entry, ensuring that your email list remains current and organized.