Integrating Google Forms and Zoho Campaigns with Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Google Forms with Zoho Campaigns using Pabbly Connect for seamless webinar registrations and subscriber management. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Integration

To start integrating Google Forms with Zoho Campaigns, we will use Pabbly Connect. First, visit the Pabbly website and sign in to your account. If you’re new, you can sign up for a free account that offers 100 tasks each month.

Once signed in, navigate to the Pabbly Connect dashboard. Click on the ‘Create Workflow’ button to set up a new automation. You will be prompted to name your workflow and select a folder to save it in. Name it something relevant, such as ‘Google Forms to Zoho Campaigns Integration’ and choose the folder named ‘Automations’.

Setting Up the Trigger with Google Forms

In this step, we will set Google Forms as the trigger application in Pabbly Connect. Select Google Forms from the application list and choose the trigger event as ‘New Response Received’. This means that whenever a new form submission is made, it will trigger the workflow.

• Select Google Forms as the trigger application.
• Choose ‘New Response Received’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.

Next, you will need to set up your Google Form. Ensure that the last question is marked as required, as this will serve as your trigger column. After setting up the form, go to the Responses tab, and link your Google Form to Google Sheets if you haven’t done so already. This spreadsheet will collect the responses from your Google Forms.

Connecting Google Sheets to Pabbly Connect

Now that your Google Form is set up, you need to connect it to Pabbly Connect via Google Sheets. Open the linked Google Sheets and go to Extensions > Add-ons > Get Add-ons. Search for the ‘Pabbly Connect Webhook’ add-on and install it.

• Install the ‘Pabbly Connect Webhook’ add-on.
• Refresh the spreadsheet after installation.
• Go to Extensions > Pabbly Connect Webhook > Initial Setup.

In the Initial Setup, you will enter the sheet name, paste the webhook URL you copied earlier, and set the trigger column to the last question of your form. After completing these fields, click on ‘Submit’ to configure the setup successfully.

Setting Up Zoho Campaigns as the Action

After successfully configuring the Google Forms trigger, we will set Zoho Campaigns as the action application in Pabbly Connect. Select Zoho Campaigns and choose the action event as ‘Add or Update Subscriber’. This action will ensure that whenever someone registers through Google Forms, their details are added to your Zoho Campaigns list.

You will need to connect your Zoho Campaigns account. If you haven’t connected it before, click on ‘Add New Connection’ and provide the required domain from your Zoho Campaigns URL. Once connected, select the mailing list where you want the subscribers to be added.

Choose the mailing list for your subscribers. Map the fields from Google Forms to Zoho Campaigns, such as email, first name, and last name.

Mapping is crucial as it allows the data from the Google Forms submission to dynamically populate the Zoho Campaigns fields. After mapping all necessary details, save the workflow and send a test request to ensure everything works correctly.

Finalizing the Integration and Testing

With the workflow set up, it’s time to finalize the integration in Pabbly Connect. Perform a test submission on your Google Form to trigger the workflow. Check the responses in your Google Sheets to ensure that the data is being captured accurately.

Once you have confirmed that the data is correctly captured, verify that the subscriber was added to your Zoho Campaigns account. You should receive a confirmation email for the subscription, which the registrants will need to accept to complete the process.

In summary, this integration allows you to automate the process of adding webinar registrants from Google Forms directly into your Zoho Campaigns, ensuring that your email marketing efforts are streamlined and efficient. With Pabbly Connect, you can easily manage this workflow without any coding knowledge.

Conclusion

In this tutorial, we demonstrated how to integrate Google Forms with Zoho Campaigns using Pabbly Connect. This integration automates the process of managing webinar registrations and subscriber updates, enhancing your email marketing efficiency.