Integrating Google Ads with Slack Using Pabbly Connect: A Step-by-Step Guide

Learn how to automate Slack notifications for new Google Ads leads using Pabbly Connect in this detailed tutorial. Step-by-step integration guide included. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Slack Integration

To begin automating notifications for new Google Ads leads, first access Pabbly Connect. You can do this by navigating to the Pabbly Connect homepage at Pabbly.com/connect. If you are a new user, click on the ‘Sign Up Free’ button to create your account. This process takes less than two minutes and grants you 100 free tasks each month to explore the platform.

Once logged in, you will be directed to the dashboard of Pabbly Connect. Here, you can view existing workflows or create a new one. To create a new workflow, click on the ‘Create Workflow’ button in the top right corner. You will need to name your workflow, for example, ‘Automatically Send Slack Notification for Google Ads Lead,’ and select a folder for organization.

2. Setting Up the Trigger in Pabbly Connect with Google Ads

In this section, you will set up the trigger for your workflow using Pabbly Connect. After naming your workflow, you will see options for selecting a trigger application. Choose ‘Google Ads’ as your trigger application. The next step is to select the trigger event, which should be ‘New Lead Form Entry’. This event captures new leads generated through your Google Ads lead generation form.

• Select Google Ads as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Connect Google Ads to Pabbly Connect using the provided webhook URL.

After selecting the trigger event, a webhook URL will be generated. This URL needs to be integrated into your Google Ads account. Follow the instructions provided by Pabbly Connect to ensure proper connection. Once the webhook is set up, you can send test data to verify that the connection is successful.

3. Configuring Google Ads to Capture Leads

Next, you will configure your Google Ads account to connect with Pabbly Connect. Navigate to your Google Ads account where your lead generation form is located. In the form settings, find the option for lead delivery, where you can integrate the webhook. Paste the webhook URL from Pabbly Connect into the appropriate field.

• Access your Google Ads lead form settings.
• Locate the lead delivery option for webhook integration.
• Paste the webhook URL and save the settings.

Once you save the settings in Google Ads, any new lead submitted through the form will trigger the webhook. This allows Pabbly Connect to capture the lead details automatically. Confirm that you receive a response in Pabbly Connect to ensure everything is functioning correctly.

4. Setting Up the Action to Notify Team on Slack

Now that you have set up the trigger, it’s time to set up the action using Pabbly Connect. Select ‘Slack’ as your action application. Choose the action event as ‘Send Channel Message’. This will allow you to send a notification to your specified Slack channel whenever a new lead is captured.

To establish a connection, select ‘Add New Connection’ and enter the required Slack token. This token can be a user or bot token, depending on how you want to send the message. After entering the token, click ‘Save’ and authorize Pabbly Connect to access your Slack account. This step is crucial for ensuring that notifications can be sent seamlessly.

5. Finalizing the Integration and Sending Notifications

In this final step, you will finalize the integration by configuring the Slack message details in Pabbly Connect. Specify the channel name where you want to send the notifications, such as ‘Sparkle Events’. Then, create the message template that will be sent to the channel. You can use dynamic fields to include lead details, like first name, last name, email, and contact number.

After configuring the message, click ‘Save and Send Test Request’. If everything is set up correctly, you should see a confirmation that the message has been sent to your Slack channel. Check your Slack channel to verify that the notification appears as intended. This confirms that your integration between Google Ads and Slack through Pabbly Connect is successful.

Now, every time a new lead is generated in Google Ads, your team will be automatically notified in Slack, streamlining your lead management process and ensuring timely follow-ups.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate Slack notifications for new Google Ads leads. By following these steps, you can enhance your team’s efficiency in managing leads and improve response times.