Integrating Google Ads with SendGrid Using Pabbly Connect: A Step-by-Step Tutorial

Learn how to automate adding Google Ads leads to SendGrid using Pabbly Connect. Follow this detailed tutorial for seamless integration. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with SendGrid, first, access Pabbly Connect. Begin by visiting the Pabbly website and signing in to your account. If you are a new user, you can sign up for free, which grants you 100 free tasks each month.

After signing in, you will see the ‘All Apps’ window. From here, click on ‘Access Now’ under Pabbly Connect. This action will take you to the Pabbly Connect dashboard, where you can create your automation workflows.

2. Creating a Workflow in Pabbly Connect

In Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button located at the top right corner. A dialog box will appear asking for the workflow name and folder selection.

• Name your workflow: ‘Add or Update SendGrid Contact for Google Ads Lead’.
• Select the appropriate folder for saving your workflow.

After naming the workflow and selecting the folder, click on the ‘Create’ button. You will now see two sections in your workflow: Trigger and Action, which are essential for setting up your automation.

3. Setting Up the Trigger in Pabbly Connect

The trigger is a crucial part of the automation process in Pabbly Connect. For this integration, select Google Ads as the trigger application. Then, choose ‘New Lead Form Entry’ as the trigger event. This setup ensures that whenever a new lead is generated through Google Ads, Pabbly Connect captures the response.

After selecting the trigger and event, Pabbly Connect will provide a unique webhook URL. Copy this URL, and navigate to your Google Ads campaign settings. Here, you will need to paste the webhook URL into the appropriate field for lead delivery options.

• Select ‘Webbook Integration’ and paste the copied URL.
• Enter a dummy key in the key field.

Once the webhook URL and key are set, send test data to ensure that Google Ads is connected to Pabbly Connect. If successful, you will see the test data captured in your workflow.

4. Setting Up the Action in Pabbly Connect

With the trigger successfully set up, it’s time to configure the action step in Pabbly Connect. Select SendGrid as the action application and choose ‘Add or Update Contact’ as the action event. This step will allow you to add new leads as contacts in your SendGrid account.

Click on the ‘Connect’ button, and a window will pop up. Here, you can either create a new connection or select an existing one. To create a new connection, you will need the API key from your SendGrid account. Access your SendGrid account, navigate to the settings, and generate a new API key.

Name your API key appropriately, such as ‘Google Ads Leads’. Copy the API key and paste it into Pabbly Connect.

After saving this connection, select the list where you want to add the contacts. Map the data fields from the Google Ads lead entry to the corresponding fields in SendGrid.

5. Testing and Verifying the Integration

After mapping the fields in Pabbly Connect, it’s crucial to test the integration. Click on the ‘Save and Send Test Request’ button to send a test request to SendGrid. If successful, you will receive a job ID indicating that the data was processed correctly.

To verify, log into your SendGrid account and check the contacts list. Refresh the page to see if the new contact has been added. The contact should display the first name, last name, email, and other details that were mapped during the setup.

Ensure all fields are correctly populated with the test data. Confirm that the contact appears in the designated list in SendGrid.

If everything checks out, your automation between Google Ads and SendGrid using Pabbly Connect is now complete and operational.

Conclusion

In this tutorial, we explored how to effectively use Pabbly Connect to automate the integration of Google Ads leads into SendGrid. By following the steps outlined, you can streamline your lead management process and enhance communication with potential customers.