Integrating Google Ads with SendGrid Using Pabbly Connect: A Step-by-Step Guide

Learn how to automate the process of adding Google Ads leads to SendGrid contacts using Pabbly Connect in this detailed tutorial. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Integration

To integrate Google Ads with SendGrid, start by accessing Pabbly Connect. This powerful platform allows you to automate various tasks, including adding leads from Google Ads directly into your SendGrid account.

After navigating to the Pabbly Connect website, sign in to your account. If you are a new user, you can sign up for free and receive 100 tasks each month. Once logged in, you will see the Pabbly Connect dashboard where you can create a new workflow.

2. Creating a New Workflow in Pabbly Connect

In this step, you will create a new workflow to automate the process. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. A dialog box will appear asking for a workflow name. using Pabbly Connect

• Name your workflow: ‘Add or Update SendGrid Contact for Google Ads Lead’.
• Select a folder to save your workflow, such as ‘Google Ads Automations’.
• Click the ‘Create’ button to finalize your workflow setup.

After creating the workflow, you will see two sections: Trigger and Action. The trigger is the event that starts the automation, and the action is what happens as a result. In this case, the trigger will be a new lead from Google Ads.

3. Setting Up the Trigger with Google Ads

For the trigger step, select Google Ads as your application. The event you want to trigger is ‘New Lead Form Entry’. This means that each time a new lead is generated through your Google Ads lead form, it will initiate the workflow in Pabbly Connect.

Once you select the trigger application and event, Pabbly Connect will provide you with a unique webhook URL. Copy this URL as it will be used to connect Google Ads with Pabbly Connect.

• Open your Google Ads campaign where you have set up the lead form.
• Scroll to the lead delivery options and paste the webhook URL into the designated field.
• Send test data to ensure the connection works correctly.

Once the test data is sent, check Pabbly Connect to confirm that the response has been captured, indicating that Google Ads is successfully connected to Pabbly Connect.

4. Configuring the Action with SendGrid

Now that the trigger is set up, it’s time to configure the action step. Select SendGrid as your action application and choose ‘Add or Update Contact’ as the action event. This will allow you to create a new contact in your SendGrid account whenever a new lead is generated from Google Ads.

To connect SendGrid with Pabbly Connect, you will need an API key. Log into your SendGrid account to create a new API key. Make sure to give it a relevant name, such as ‘Google Ads Leads’, and grant it full access.

Copy the API key and paste it into Pabbly Connect when prompted. Select the list where you want to add your contacts, such as ‘Google Ads Leads’. Map the data fields from the Google Ads lead form to the appropriate fields in SendGrid.

After mapping the data, click on the ‘Save and Send Test Request’ button. This will send the test data to SendGrid, confirming that the integration is successful.

5. Testing and Verifying the Integration

In this final step, you will verify that the integration between Google Ads and SendGrid via Pabbly Connect is functioning correctly. Open your SendGrid account and refresh the contacts list to see if the test contact has been successfully added.

If the contact appears with the correct details, it indicates that the automation is working as intended. You can now rely on Pabbly Connect to automatically add any new leads generated from Google Ads into your SendGrid account without manual intervention.

Check for the first name, last name, email, and other details to ensure accuracy. If everything looks good, your automation is complete!

With this setup, you have successfully integrated Google Ads with SendGrid using Pabbly Connect, streamlining your lead management process.

Conclusion

In this tutorial, we explored how to integrate Google Ads with SendGrid using Pabbly Connect. This automation not only saves time but also ensures that your leads are managed efficiently, enhancing your communication strategy.