Integrating Google Ads, Slack, and WhatsApp with Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Google Ads, Slack, and WhatsApp using Pabbly Connect to automate notifications for new leads effectively. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Integration

To start integrating Google Ads with Slack and WhatsApp, you will first need to access Pabbly Connect. Open your browser and navigate to the Pabbly Connect website. If you do not have an account, sign up for free, which will allow you to get 100 tasks each month.

Once logged in, you will be directed to the dashboard. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button. Name your workflow something descriptive, like ‘Notify Team on Slack for New Google Ad Leads’ and select the appropriate folder to save it in.

2. Configuring the Trigger for Google Ads in Pabbly Connect

The next step involves setting up the trigger for your workflow. In Pabbly Connect, you will need to select Google Ads as your trigger application. This will be the first step in your automation process.

After selecting Google Ads, choose the trigger event as ‘New Lead Form Entry.’ This event will activate the workflow whenever a new lead is generated through your Google Ads campaign. To connect Google Ads to Pabbly Connect, you will need to copy the provided webhook URL and paste it into the Google Ads lead delivery options. Follow these steps:

• Open Google Ads and navigate to your lead form settings.
• Paste the webhook URL in the lead delivery option.
• Send test data to verify the connection.

Once you have successfully sent a test lead, you will see the lead details populate in Pabbly Connect, confirming that the integration is working.

3. Sending Notifications to Slack via Pabbly Connect

With the trigger set up, the next step is to notify your team on Slack. In Pabbly Connect, add an action step by choosing Slack as the action application. The action event should be set to ‘Send Channel Message.’This will allow you to send a message to your specified Slack channel whenever a new lead is received.

To configure Slack, you will need to connect your Slack account to Pabbly Connect. This involves selecting your token type (either user or bot) and allowing the necessary permissions. After connecting, select the channel where you want to send notifications, such as ‘Google Ads Leads.’ Then, compose your notification message, incorporating dynamic lead details using the mapping feature. Here’s how to do it:

• Select the Slack channel to send notifications.
• Compose a message containing lead details like name, email, and phone number.
• Use mapping to dynamically insert lead information into the message.

After saving and sending a test notification, check your Slack channel to confirm that the message was successfully sent. This ensures your team is promptly notified of new leads.

4. Automating WhatsApp Messages with Pabbly Connect

After notifying your team on Slack, the next step is to send a WhatsApp message to the new lead. In Pabbly Connect, add another action step and select WhatsApp Cloud API as your application. Choose the action event ‘Send Template Message’ to automate the process of sending a predefined message template to your lead.

To connect WhatsApp Cloud API, you will need to provide your access token, phone number ID, and WhatsApp business account ID. These details can be obtained from your WhatsApp Cloud API account. Once connected, select the template you want to use for your messages. Make sure to include variables in your template that can be dynamically replaced with lead information, such as their name.

Connect your WhatsApp Cloud API account to Pabbly Connect. Select the message template for sending to leads. Map the lead’s WhatsApp number and name into the template fields.

After configuring the WhatsApp message, send a test message to ensure everything is working correctly. Check your WhatsApp to confirm receipt of the message.

5. Finalizing the Integration Workflow in Pabbly Connect

Now that you have set up the complete workflow in Pabbly Connect, it’s time to finalize your integration. Review each step to ensure all connections between Google Ads, Slack, and WhatsApp are correctly configured. You should have a trigger from Google Ads leading to an action that notifies Slack, followed by another action that sends a WhatsApp message.

Once everything is set up, you can save your workflow. This automation will now run seamlessly in the background, notifying your team of new leads and contacting them via WhatsApp without any manual intervention. This not only saves time but also improves response rates to potential leads.

To summarize, you have successfully integrated Google Ads, Slack, and WhatsApp using Pabbly Connect. This integration allows for efficient lead management and communication, ensuring your team can follow up promptly with potential clients.

Conclusion

This tutorial highlighted how to use Pabbly Connect to integrate Google Ads, Slack, and WhatsApp effectively. By automating notifications and messages, you can streamline lead management and improve response times.