Integrating Google Ads Leads with Apollo.io Using Pabbly Connect

Learn how to automate Google Ads leads into Apollo.io contacts seamlessly using Pabbly Connect. Step-by-step guide to streamline your e-commerce operations. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads leads with Apollo.io, begin by accessing Pabbly Connect. Visit the Pabbly website and sign in to your account. If you’re new, you can sign up for free, which gives you access to 100 tasks monthly.

Once signed in, navigate to the Pabbly Connect dashboard. Here, you can create workflows that automate your processes. Click on the ‘Create Workflow’ button and name your workflow, such as ‘Google Ads Leads to Apollo.io Contacts’. This sets the foundation for your integration.

2. Setting Up Trigger and Action in Pabbly Connect

In the workflow setup, you need to define the trigger and action. The trigger will be Google Ads, specifically when a new lead form entry is created. The action will be to create a contact in Apollo.io using Pabbly Connect.

• Select Google Ads as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Connect Google Ads to Pabbly Connect by using the provided webhook URL.

Once the trigger is set, configure it to capture leads from your Google Ads campaigns. This ensures that whenever a new lead is generated, it triggers the workflow automatically through Pabbly Connect.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need to enter the webhook URL into your Google Ads account. This URL serves as a bridge for data transfer between the two platforms.

In your Google Ads account, navigate to the lead form section and paste the webhook URL into the lead delivery option. Make sure to send test data to verify the connection. This test will confirm that data is being sent correctly from Google Ads to Pabbly Connect.

Upon successful testing, you will see the test response in your Pabbly Connect dashboard, indicating that the integration is functioning as expected. This step is crucial for ensuring real-time data transfer.

4. Setting Up Apollo.io in Pabbly Connect

After establishing the trigger with Google Ads, the next step is to set up Apollo.io as the action application in Pabbly Connect. Select Apollo.io and choose the action event as ‘Create Contact’.

• Connect Apollo.io to Pabbly Connect using an API key.
• Map the fields from the Google Ads response to the Apollo.io contact fields.
• Ensure all necessary fields such as first name, last name, and email are correctly mapped.

This mapping is essential to ensure that every new lead from Google Ads is accurately reflected as a contact in Apollo.io. After mapping the fields, click ‘Save and Send Test Request’ to verify that the contact is created successfully.

5. Verifying the Integration

Once you’ve set up the integration between Google Ads and Apollo.io using Pabbly Connect, it’s important to verify that everything is working correctly. Check your Apollo.io account to see if the new contact has been created successfully.

In Apollo.io, navigate to the ‘People’ section and look for the newly created contact. Ensure that all the details, including the first name, last name, email, and other relevant information, are accurately populated. This confirmation ensures that your integration is functioning as intended.

With successful verification, you can now automate the process of capturing leads from Google Ads and creating contacts in Apollo.io seamlessly through Pabbly Connect. This automation will save you time and enhance your lead management process.

Conclusion

This tutorial demonstrated how to integrate Google Ads leads into Apollo.io contacts using Pabbly Connect. By following the steps outlined, you can streamline your lead management process effortlessly.