Integrating Google Ads Leads with Airtable Using P Connect

Learn how to automate the integration of Google Ads leads into Airtable using P Connect. Follow our detailed step-by-step tutorial for seamless automation. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches. with Pabbly Connect.

Watch Step By Step Video Tutorial Below

1. Setting Up the Automation with P Connect

To create an automation that integrates Google Ads with Airtable, we start by using P Connect. This powerful tool allows you to set up workflows without any coding skills. The first step is to log in to your P Connect account or sign up if you don’t have one.

Once you are logged in, click on the ‘Create Workflow’ button. You will be prompted to name your workflow. For this tutorial, we will name it ‘Create Table Record for Google Ads Lead’. Next, select the folder where you want to save your workflow and click on ‘Create’.

2. Configuring Trigger and Action for Google Ads and Airtable

In this step, we will set up the trigger and action for our workflow. The trigger will be from Google Ads, specifically the ‘New Lead Form Entry’ event. To do this, search for Google Ads in the trigger application and select it. using Pabbly Connect

• Select the trigger event as ‘New Lead Form Entry’.
• Copy the webhook URL provided by P Connect.
• Navigate to your Google Ads account to set up lead delivery.

In your Google Ads account, find the lead delivery option and paste the copied webhook URL into the VB URL field. Assign a key for identification and save the settings. This will establish a connection between Google Ads and P Connect.

3. Mapping Data from Google Ads to Airtable

Now that we have set up the trigger, the next step is to map the data from Google Ads to Airtable. In the action section of P Connect, search for Airtable and select it. Choose the action event as ‘Create Record’ to add new leads automatically into Airtable. using Pabbly Connect

Connect your Airtable account to P Connect. You will need to select the base where you want to store the leads. For this example, we will use a base named ‘Google Ads Leads’. Click on ‘Add a Base’ and select the appropriate base.

• Map the first name, last name, email, and mobile number from the Google Ads response.
• Ensure that each field in Airtable corresponds to the correct data from Google Ads.
• Click on ‘Save and Send Test’ to verify the integration.

After saving, you should receive a confirmation that the record has been created in Airtable. This means your automation is successfully set up, and every new lead from Google Ads will now be added to your Airtable base automatically.

4. Testing the Integration with Sample Leads

To ensure everything is functioning correctly, it’s essential to test the integration. Generate a test lead using your Google Ads lead form. Once the test lead is submitted, the details should be sent to P Connect via the webhook URL. using Pabbly Connect

After submitting the test lead, return to P Connect and check the responses. You should see the details of the test lead reflected in the P Connect dashboard. This confirms that the lead data is being captured correctly.

Next, check your Airtable account to see if the new record has been created. You should find a new entry with the first name, last name, email, and mobile number that matches the test lead you submitted. This step validates that your setup is working as intended.

Conclusion

In this tutorial, we demonstrated how to automate the integration of Google Ads leads into Airtable using P Connect. By following the steps outlined, you can efficiently manage your leads without manual entry, improving your workflow and lead tracking.

With this automation, every new lead generated through Google Ads will automatically create a record in Airtable, streamlining your lead management process. Utilizing P Connect for such integrations can significantly enhance your business operations.