Integrating Google Ads Leads to Zoho Campaigns with Pabbly Connect

Learn how to seamlessly add Google Ads leads as subscribers in Zoho Campaigns using Pabbly Connect in this detailed step-by-step tutorial. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Zoho Campaigns Integration

To begin integrating Google Ads leads into Zoho Campaigns, you first need to access Pabbly Connect. This platform serves as the central hub for creating automation workflows between different applications.

Open your web browser and type in the URL for Pabbly Connect. You will see options to either sign in or sign up for free. If you are a new user, click on the ‘sign up for free’ button to create an account, which will give you 100 free tasks each month to explore the platform.

2. Creating a Workflow in Pabbly Connect

Once you are logged into Pabbly Connect, you can create a new workflow for adding Google Ads leads as subscribers in Zoho Campaigns. Click on the ‘Create Workflow’ option, and a dialog box will appear asking for a name. Enter a suitable name like ‘Add or Update Zoho Campaign Subscriber for Google Ads’ and select the appropriate folder for organization.

• Enter the workflow name.
• Select the folder for lead management.
• Click on ‘Create’ to proceed.

After creating the workflow, you will see two main sections: Trigger and Action. The Trigger is the event that starts the workflow, while Action is what happens as a result of the Trigger.

3. Setting Up Google Ads Trigger in Pabbly Connect

In this step, you will select Google Ads as the Trigger application in Pabbly Connect. Choose the ‘New Lead Form Entry’ event as the Trigger event. This means that whenever a new lead submits a form in Google Ads, it will trigger the workflow.

After selecting the Trigger, you will receive a webhook URL. This URL needs to be copied and pasted into your Google Ads lead form settings. This connection allows Pabbly Connect to receive data from Google Ads whenever a new lead is generated.

• Select Google Ads as the Trigger application.
• Choose ‘New Lead Form Entry’ as the Trigger event.
• Copy the webhook URL for integration.

This setup is critical as it ensures that every new lead captured by Google Ads is sent directly to Pabbly Connect.

4. Connecting Zoho Campaigns as Action in Pabbly Connect

After setting up the Trigger, the next step is to configure the Action application, which in this case is Zoho Campaigns. In Pabbly Connect, select Zoho Campaigns as the Action application and choose the ‘Add or Update Subscriber’ event.

Before you can proceed, ensure you are logged into your Zoho Campaigns account. You will need to provide your Zoho domain name for the connection. Once connected, you can select the list where you want to add the new leads as subscribers.

Select Zoho Campaigns as the Action application. Choose ‘Add or Update Subscriber’ as the Action event. Provide your Zoho domain name to establish the connection.

Mapping the fields from the Google Ads lead response to the Zoho Campaigns subscriber fields is essential for successful integration. Ensure that you map the email, first name, last name, and city to their respective fields in Zoho Campaigns.

5. Testing the Integration of Google Ads Leads into Zoho Campaigns

Once you have mapped all necessary fields in Pabbly Connect, it’s time to test the integration. Click on the ‘Save and Send Test Request’ button to send test data from Google Ads to Zoho Campaigns. If everything is configured correctly, you will receive a confirmation that a subscriber has been successfully added.

Check your Zoho Campaigns account to see if the new subscriber appears in the specified list. This confirms that the integration is working as intended. Whenever a new lead is submitted through Google Ads, they will automatically be added as a subscriber in Zoho Campaigns.

By following this process, you can automate the addition of Google Ads leads as subscribers, enhancing your marketing efforts and improving follow-up efficiency.

Conclusion

Integrating Google Ads leads into Zoho Campaigns using Pabbly Connect allows businesses to efficiently manage their subscriber lists. This tutorial provides a clear, step-by-step guide to automate the process, ensuring no lead is missed.