Integrating Google Ads Leads to Apollo.io with Pabbly Connect

Learn how to create Google Ads leads as Apollo.io contacts using Pabbly Connect. Step-by-step tutorial for seamless integration. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To create Google Ads leads as Apollo.io contacts, you first need to access Pabbly Connect. This powerful automation tool allows you to connect various applications without any coding skills.

Start by visiting the Pabbly Connect website. If you are an existing user, click on the ‘Sign In’ button. New users can sign up for free, which provides 100 tasks every month. After logging in, you will land on the dashboard where you can manage your workflows.

2. Creating a New Workflow in Pabbly Connect

Once you’re in Pabbly Connect, you need to create a new workflow for integrating Google Ads and Apollo.io. Click on the ‘Create Workflow’ button and name your workflow, such as ‘Create Google Ads Leads as Apollo.io Contact’.

• Click on the ‘Create’ button to initiate the workflow.
• Select Google Ads as your trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.

After setting up your trigger, a webhook URL will be generated by Pabbly Connect. This URL is essential for connecting Google Ads with Pabbly Connect, allowing you to capture leads automatically.

3. Connecting Google Ads to Pabbly Connect

Next, you will connect Google Ads to Pabbly Connect using the webhook URL. Open your Google Ads account and navigate to the specific campaign where you want to collect leads. In the form section, find the lead delivery option and paste the webhook URL.

• Enter a random key in the key field.
• Click on ‘Send Test Data’ to verify the connection.
• Check Pabbly Connect for the test response from Google Ads.

If the test data is successfully received, it confirms that the connection between Google Ads and Pabbly Connect is established. This means that any new lead captured in Google Ads will be sent to your Pabbly Connect workflow.

4. Creating a Contact in Apollo.io Using Pabbly Connect

After confirming the connection, the next step is to set Apollo.io as the action application in Pabbly Connect. Choose ‘Create Contact’ as the action event. You will need to connect your Apollo.io account by entering the API key.

Click on ‘Add New Connection’ and enter the API key generated in your Apollo.io account. Map the fields from the Google Ads response to the Apollo.io contact fields. Click on ‘Save and Send Test Request’ to create the contact.

Using the mapping feature in Pabbly Connect ensures that the data from Google Ads is dynamically inserted into Apollo.io, allowing you to create new contacts seamlessly every time a lead is generated.

5. Verifying Created Contacts in Apollo.io

Finally, after sending the test request, you need to verify that the contact has been created in Apollo.io. Go to your Apollo.io dashboard and navigate to the ‘People’ section.

Here, you should see the new contact created with all the details such as first name, last name, email address, and phone number. This confirms that the integration between Google Ads and Apollo.io via Pabbly Connect is successful and operational.

Conclusion

In this tutorial, we demonstrated how to create Google Ads leads as Apollo.io contacts using Pabbly Connect. This seamless integration automates the process, ensuring that every lead is captured and stored efficiently.