Integrating Google Ads Leads into Zoho CRM with Pabbly Connect

Learn how to seamlessly integrate Google Ads leads into Zoho CRM using Pabbly Connect in this step-by-step tutorial. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google and Zoho CRM Integration

To start integrating Google Ads leads into Zoho CRM, you first need to access Pabbly Connect. This platform allows you to automate workflows between different applications seamlessly. Simply type ‘Pabbly.com/connect’ in your browser to reach the Pabbly Connect homepage.

Once there, you can sign in or sign up for free. As a new user, you will receive 100 tasks every month for free. After logging in, navigate to the dashboard where you can create a new workflow.

2. Creating a New Workflow in Pabbly Connect

In this step, you will create a new workflow to capture leads from Google Ads. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. You will then be prompted to name your workflow; name it ‘Google Ads Leads in Zoho CRM’.

• Select Google as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.

After setting the trigger, you will see an option to connect your Google account. Follow the prompts to authenticate your Google account with Pabbly Connect. This connection will allow Pabbly Connect to receive new leads from your Google Ads campaigns.

3. Setting Up Google Leads in Pabbly Connect

Next, you will set up the Google leads integration. You’ll receive a webhook URL from Pabbly Connect. Copy this URL as it will act as a bridge between Google Ads and Pabbly Connect. Now, go to your Google Ads account and set up your lead form.

• Navigate to the ‘Lead Form’ section in your Google Ads account.
• Paste the webhook URL in the designated field for lead form submissions.

This ensures that every time a lead is generated through your Google Ads, it will be sent to Pabbly Connect. To test this setup, submit a test lead through your Google Ads lead form.

4. Connecting Pabbly Connect to Zoho CRM

Now that you have set up the Google trigger, it’s time to connect Pabbly Connect to Zoho CRM. Click on the action application and select Zoho CRM. Choose the action event as ‘Create Contact’. This action will allow Pabbly Connect to add new leads as contacts in Zoho CRM.

You will need to authorize Pabbly Connect to access your Zoho CRM account. Click on the ‘Connect’ button and follow the prompts to provide necessary permissions. Once connected, you will be able to map the fields from the Google lead response to the Zoho CRM contact fields.

5. Mapping Fields to Create Contacts in Zoho CRM

In this final step, you will map the fields from the Google lead form to the corresponding fields in Zoho CRM. This mapping is crucial as it ensures that all lead information is accurately captured in Zoho CRM. Use the mapping feature in Pabbly Connect to link fields such as name, email, and phone number from the Google leads to the correct fields in Zoho CRM.

After you have completed the mapping, click on the ‘Save & Send Test Request’ button in Pabbly Connect. This will send a test contact to Zoho CRM. If successful, you will see a confirmation message indicating that the contact has been created in your Zoho CRM account.

Conclusion

By following these steps, you can easily integrate Google Ads leads into Zoho CRM using Pabbly Connect. This automation simplifies lead management and enhances your marketing efforts, allowing you to focus on conversion and customer engagement.