Integrating Facebook Leads with MailerLite Using Pabbly Connect

Learn how to integrate Facebook Leads with MailerLite using Pabbly Connect to automate your marketing process effectively. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook leads with MailerLite, you need to access Pabbly Connect. Begin by visiting the Pabbly Connect website and signing in to your account. If you are a new user, you can sign up for free and get 100 tasks every month.

Once logged in, you will see the dashboard. Here you can access various Pabbly applications. Click on ‘Access Now’ under Pabbly Connect to proceed to the dashboard where you can create your automation workflow.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a workflow for adding Facebook leads as subscribers in MailerLite. Click on the ‘Create Workflow’ button in the top right corner of the dashboard. A dialog box will appear asking for a workflow name.

• Name your workflow, for example, ‘Create Facebook Leads as MailerLite Subscribers’.
• Select a folder to save your workflow.
• Click on ‘Create’ to finalize your workflow setup.

After creating the workflow, you will see two windows: one for the trigger and another for the action. The trigger will be set to ‘Facebook Lead Ads’ and the action will be set to ‘MailerLite’. This is where Pabbly Connect facilitates the automation process.

3. Setting Up the Trigger for Facebook Lead Ads

Now, let’s set up the trigger in Pabbly Connect. Select ‘Facebook Lead Ads’ as your trigger application. Choose ‘New Lead Instant’ as the trigger event. This means that every time a new lead is generated, Pabbly Connect will capture the response.

Click the ‘Connect’ button to establish a connection with Facebook. You will need to authorize Pabbly Connect to access your Facebook account. After successful authorization, select your Facebook page and the lead generation form you created.

4. Setting Up the Action in MailerLite

After setting up the trigger, it’s time to configure the action step. For the action application, select ‘MailerLite’ and choose ‘Create or Update Subscriber’ as the action event. This is where Pabbly Connect plays a crucial role in adding leads to the appropriate groups based on their selections.

• Map the subscriber email from the Facebook lead response.
• Set the subscriber status to active.
• Choose the appropriate group based on the lead’s skin type.

Once all fields are mapped, click ‘Save and Send Test Request’ to verify the connection. If successful, the subscriber will be added to MailerLite under the specified group, demonstrating how Pabbly Connect automates the process seamlessly.

5. Testing the Integration with Test Leads

To ensure everything is working correctly, generate test leads using the Facebook lead ads testing tool. This allows you to simulate lead submissions and check if Pabbly Connect captures the data accurately.

Select your Facebook page and lead form. Fill out the form with test data and submit. Check your MailerLite account to confirm the subscriber was added.

By following these steps, you can verify that your integration is functioning as intended. This shows how Pabbly Connect effectively connects Facebook leads to MailerLite, enhancing your marketing strategy.

Conclusion

In this tutorial, we demonstrated how to integrate Facebook leads with MailerLite using Pabbly Connect. This automation saves time and enhances marketing efforts by automatically adding subscribers based on their preferences.