Integrating Facebook Leads with MailerLite Using Pabbly Connect

Learn how to integrate Facebook leads with MailerLite using Pabbly Connect for automated subscriber management. Follow this detailed step-by-step tutorial. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Facebook leads with MailerLite, access Pabbly Connect. Start by visiting the Pabbly Connect website and signing in to your account. If you are a new user, you can sign up for free and receive 100 free tasks every month.

After signing in, you will see the ‘All P Apps’ window. Click on ‘Access Now’ under Pabbly Connect to proceed. This will take you to the Pabbly Connect dashboard, where you can create a new workflow for the integration.

2. Creating a Workflow in Pabbly Connect

To create a workflow in Pabbly Connect, click on the ‘Create Workflow’ button located in the top right corner. A dialog box will appear prompting you to name your workflow. Enter a name such as ‘Create Facebook Leads as MailerLite Subscribers’.

Next, select a folder to save this workflow. Click on the arrow next to the folder selection and choose an appropriate folder, such as ‘Facebook Lead Ads Automations’. Once you’ve named your workflow and selected the folder, click on the ‘Create’ button to proceed.

• Enter a descriptive workflow name.
• Select the correct folder for organization.
• Click ‘Create’ to finalize the workflow setup.

Your workflow is now created, and you will see two sections: Trigger and Action. The Trigger section identifies the event that starts the automation, while the Action section defines what happens as a result.

3. Setting Up the Trigger in Pabbly Connect

In this step, you will set up the trigger for your workflow using Pabbly Connect. Click on the Trigger section and select ‘Facebook Lead Ads’ as the trigger application. The goal is to capture new leads generated through your Facebook lead ads.

Choose ‘New Lead Instant’ as the trigger event. This ensures that every time a new lead is generated, Pabbly Connect captures the response automatically. Click on the ‘Connect’ button to link your Facebook account with Pabbly Connect.

• Select ‘Facebook Lead Ads’ as the trigger application.
• Choose ‘New Lead Instant’ as the trigger event.
• Connect your Facebook account to Pabbly Connect.

After successful connection, select your Facebook page and the lead gen form you created. Click on the ‘Save & Send Test Request’ button to test the connection. This will help verify that Pabbly Connect is correctly capturing leads from your Facebook ads.

4. Adding Subscribers in MailerLite Using Pabbly Connect

The next step involves adding the captured leads as subscribers in MailerLite. In the Action section of your workflow, select ‘MailerLite’ as the action application. Choose the action event as ‘Create or Update Subscriber’. This allows you to manage subscriber information effectively.

Connect your MailerLite account to Pabbly Connect by clicking on the ‘Connect’ button. You will need your MailerLite API token, which can be generated from your MailerLite account under the Integrations section. Copy this token and paste it into Pabbly Connect to establish the connection.

Select ‘MailerLite’ as the action application. Choose ‘Create or Update Subscriber’ as the action event. Enter your MailerLite API token to connect.

Once connected, map the fields from the Facebook lead data to the MailerLite subscriber fields. This ensures that the subscriber’s email, name, and other details are correctly captured. Click on the ‘Save & Send Test Request’ button to confirm that the subscriber is added successfully.

5. Testing the Integration of Facebook Leads and MailerLite

After setting up the trigger and action steps in Pabbly Connect, it’s essential to test the integration. Use the lead ad assisting tool to generate a test lead. Select your Facebook page and lead form, fill in the required fields, and submit the form.

Once the test lead is submitted, check your MailerLite account to see if the subscriber has been added to the correct group. For example, if the skin type selected is ‘dry,’ the subscriber should appear in the ‘Dry Skin’ group. This verifies that your automation is functioning as intended.

Generate a test lead using the lead ad assisting tool. Check the corresponding group in MailerLite for the new subscriber. Confirm that the subscriber details match the test lead.

With successful tests for each skin type (dry, combination, oily), you can confidently utilize this automation for your business. This integration allows you to efficiently manage your leads and subscribers, enhancing your marketing efforts.

Conclusion

In this tutorial, we explored how to integrate Facebook leads with MailerLite using Pabbly Connect. This automation streamlines the process of adding new leads as subscribers, improving efficiency and customer engagement. By following these steps, you can enhance your marketing strategy effectively.