Integrating Facebook Lead Ads with Zoho Campaigns using Pabbly Connect: A Step-by-Step Guide

Learn how to automate the process of adding subscribers from Facebook Lead Ads to Zoho Campaigns using Pabbly Connect. This detailed tutorial covers all steps.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

Pabbly Connect is essential for integrating Facebook Lead Ads with Zoho Campaigns. To begin, visit the Pabbly Connect website and sign in to your account. If you’re new, you can easily sign up for free and access 100 tasks every month. using Pabbly Connect

Once logged in, you will see various Pabbly applications. Click on the ‘Access Now’ button for Pabbly Connect. This will take you to the dashboard where you can start creating workflows to automate your processes.

2. Creating a Workflow in Pabbly Connect

To create a workflow in Pabbly Connect, click on the ‘Create Workflow’ button located at the top right corner of the dashboard. A dialog box will appear prompting you to enter a workflow name and select a folder for organization. using Pabbly Connect

• Workflow Name: Add or Update Zoho Campaign Subscriber for Facebook Lead Ads Lead
• Folder: Select a folder where you want to save the workflow, such as ‘Facebook Leads Automations’.

After entering the required information, click on the ‘Create’ button. Your workflow will now be set up, and you will see two windows: one for the trigger and one for the action.

3. Setting Up the Trigger with Facebook Lead Ads

The first step in the automation process is setting up the trigger. For this, select ‘Facebook Lead Ads’ as the trigger application. Then choose the event as ‘New Lead Instant’ to capture leads generated from your Facebook ads. using Pabbly Connect

Click on the ‘Connect’ button to establish a connection between Facebook Lead Ads and Pabbly Connect. If you haven’t already, log into your Facebook account in a new tab to facilitate this connection.

• Select your Facebook Page: Choose the page where your lead ads are running, such as ‘Digital Dynamics’.
• Select your Lead Gen Form: Choose the form you created for capturing leads, like ‘Digital Dynamics Form’.

After setting this up, click on the ‘Save and Send Test Request’ button to verify the connection. Generate a test lead to ensure that the integration is functioning correctly.

4. Adding Subscriber in Zoho Campaigns

Once the trigger is successfully set, the next step is to configure the action. Select ‘Zoho Campaigns’ as the action application and choose the event as ‘Add/Update Subscriber’. Click on the ‘Connect’ button to link your Zoho Campaigns account with Pabbly Connect. using Pabbly Connect

In the dialog box that appears, enter your Zoho account domain. This is typically found in the URL of your Zoho campaigns account. After entering the domain, click on the ‘Save’ button and grant the necessary permissions to Pabbly Connect.

Select the List: Choose the appropriate list in Zoho Campaigns where you want to add the new subscriber, such as ‘New Leads’. Map the Data: Use the data captured in the trigger step to fill in the subscriber details, including email, first name, and last name.

Click on the ‘Save and Send Test Request’ button to finalize the setup. You will receive a confirmation response indicating that a subscription confirmation email has been sent to the new subscriber.

5. Verifying the Integration and Conclusion

To verify that the integration is working, check your Zoho Campaigns account. Refresh the list where you added the new subscriber. You should see the newly created subscriber with their details, confirming that the integration was successful.

This automation process saves time and ensures that every new lead from Facebook Lead Ads is automatically added to your Zoho Campaigns for follow-up. With Pabbly Connect, you have streamlined your marketing efforts effectively.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, using Pabbly Connect to integrate Facebook Lead Ads with Zoho Campaigns automates the process of adding subscribers. This not only enhances efficiency but also improves your marketing strategy significantly.