Integrating Facebook Lead Ads with System.io and Airtable Using Pabbly Connect

Learn how to automate lead management by integrating Facebook Lead Ads with System.io and Airtable using Pabbly Connect. Step-by-step tutorial included. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

In this section, we will start by accessing Pabbly Connect to set up our integration. Begin by visiting the Pabbly Connect homepage and signing in to your account. If you’re a new user, you can sign up for free and receive 300 tasks each month to explore the software.

Once you’re logged in, you’ll see the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button in the top right corner. Here, you will name your workflow, for example, ‘Create System.io Contact from Facebook Lead Ads and Add Details in Airtable’. With Pabbly Connect, you can seamlessly automate your tasks across multiple applications.

2. Setting Up the Trigger with Facebook Lead Ads

To set up the trigger for our workflow, we will use Facebook Lead Ads. This allows us to automatically capture leads generated from our ads. In the trigger setup, select Facebook Lead Ads as the trigger application and choose the event as ‘New Lead Instant’. This ensures that every time a new lead is generated, Pabbly Connect will capture the details instantly.

• Select ‘Add New Connection’ to connect your Facebook Lead Ads account.
• Choose your Facebook page and lead form from the dropdown menus.
• Click on ‘Save and Send Test Request’ to test the connection.

After configuring the trigger, you will need to create a test lead to verify that Pabbly Connect is receiving the data correctly. This will ensure that your automation is set up properly and ready to capture leads.

3. Action Step: Creating a Contact in System.io

Once the trigger is set, the next step is to create a contact in System.io using the lead details captured. In the action setup, select System.io as the action application and choose the event ‘Create a Contact’. This means that every new lead from Facebook will be automatically added as a contact in your System.io account through Pabbly Connect.

To connect System.io with Pabbly Connect, you will need to enter your API key. Navigate to your System.io account, go to settings, and generate a new API key. Copy this key and paste it into the Pabbly Connect action setup.

• Map the lead’s email, first name, last name, phone number, and other relevant fields from the Facebook Lead Ads data.
• Click on ‘Save and Send Test Request’ to ensure the contact is created successfully.

After completing these steps, you should see a confirmation that the contact has been successfully created in System.io. This integration allows you to manage your leads effectively and respond quickly.

4. Action Step: Adding a Record in Airtable

Next, we will add the lead details as a new record in Airtable. Select Airtable as the action application in Pabbly Connect and choose the event ‘Create a Record’. This step ensures that all lead information captured from Facebook will also be stored in Airtable for better organization.

To connect Airtable with Pabbly Connect, you will need to grant access to your Airtable account. Select your Airtable base and table where you want to store the lead information. After selecting the base and table, you will again map the fields from the Facebook lead data.

Map the fields such as name, email, phone number, and address from the trigger step. Click on ‘Save and Send Test Request’ to confirm that the record is created in Airtable.

After performing these actions, you should see a new record in Airtable reflecting the lead details. This integration simplifies lead management by keeping your data organized across platforms.

5. Testing the Automation

To ensure everything is working correctly, we will test the entire automation. Generate another test lead using the Facebook Lead Ads testing tool. Make sure to delete any previous leads before creating a new one to avoid conflicts.

After submitting the test lead, check both System.io and Airtable to confirm that the new lead has been added correctly. This will verify that Pabbly Connect is successfully automating the process of capturing leads and managing them in your desired applications.

By following these steps, you can effectively automate your lead management process, ensuring that every lead is captured and organized without the need for manual entry. This efficiency is crucial for growing your business.

Conclusion

This tutorial demonstrated how to integrate Facebook Lead Ads with System.io and Airtable using Pabbly Connect. By automating this process, you can efficiently manage your leads and improve your response times, ultimately enhancing your sales efforts.