Integrating Facebook Lead Ads with Slack Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with Slack using Pabbly Connect for instant lead alerts. Step-by-step tutorial for marketing agencies. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Facebook Lead Ads with Slack, you need to access Pabbly Connect. First, open your browser and search for Pabbly Connect to reach the landing page.

If you do not have an account, click on the ‘Sign Up for Free’ button. This process takes only a few minutes and provides you with 100 free tasks every month. If you already have an account, simply sign in to access your dashboard.

2. Creating a Workflow in Pabbly Connect

After signing in, the next step is to create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button, and a window will pop up for naming your workflow. Name it according to your objective, like ‘Facebook Lead Ads Alerts on Slack’.

• Select the folder where you want to save your workflow.
• Click on ‘Create’ to proceed to the next step.
• You will see the trigger and action boxes for your workflow.

In this section, you will set up the trigger for your workflow. The trigger application will be Facebook Lead Ads, which you can find by searching in the trigger options.

3. Setting Up the Trigger with Facebook Lead Ads

For the trigger setup, select Facebook Lead Ads and choose the trigger event as ‘New Lead’. Click on ‘Connect’ to link Facebook Lead Ads with Pabbly Connect.

After clicking on ‘Add New Connection’, you will need to authorize your Facebook account. Click on ‘Continue as [Your Name]’ to grant access. Then, select your Facebook page and the lead generation form you wish to use.

• Ensure your lead generation form is live before proceeding.
• Click on ‘Save and Test’ to check the connection.

After generating a sample lead, you will receive the lead data in Pabbly Connect. This data will be used in the next steps to send alerts through Slack.

4. Setting Up the Action in Slack

Once you have configured your trigger, the next step is to set up the action in Slack. Search for Slack in the action application options within Pabbly Connect. Select it and choose the action event as ‘Send Channel Message’.

To connect Slack with Pabbly Connect, click on ‘Add New Connection’ and enter your token type. You can choose either ‘User’ or ‘Bot’ for the token type. After entering the details, click on ‘Save’ and authorize the connection.

Select the Slack channel where you want to send the alert message. Compose your alert message including details from the lead.

Map the lead details such as name, email, and phone number into your message. This ensures that every time a new lead is generated, the correct details will be sent to your marketing team on Slack.

5. Testing and Verifying the Integration

After mapping the required details, click on ‘Save and Test’ in Pabbly Connect. This will send a sample message to your selected Slack channel to verify that the integration is working correctly.

Check your Slack channel to confirm that the alert message has been received. It should display the lead’s name, email, and phone number along with a prompt to act quickly on the new lead.

If the message is received, your integration is successful. Repeat the process for additional leads to ensure consistent performance.

Now, every time a new lead is generated through Facebook Lead Ads, your marketing team will automatically receive an alert in Slack, thanks to the seamless integration facilitated by Pabbly Connect.

Conclusion

In this tutorial, we demonstrated how to integrate Facebook Lead Ads with Slack using Pabbly Connect. This automation ensures that your marketing team is alerted instantly for every new lead, streamlining your lead management process effectively.