Integrating Facebook Lead Ads with HubSpot CRM Using Pabbly Connect

Learn how to seamlessly integrate Facebook Lead Ads with HubSpot CRM using Pabbly Connect. Follow our step-by-step guide for effective automation. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with HubSpot CRM, you first need to access Pabbly Connect. This platform allows you to automate your workflows seamlessly.

Visit the Pabbly Connect homepage by entering the URL in your browser. Here you will find options to sign in or sign up. If you are new, select the ‘Sign Up Free’ option, which allows you to explore the software with 300 tasks per month.

2. Creating a Workflow in Pabbly Connect

Once you are signed in to Pabbly Connect, you need to create a workflow to connect Facebook Lead Ads with HubSpot CRM. Click on the ‘Create Workflow’ button located at the top right corner of your dashboard.

• Name your workflow, e.g., ‘Connect Facebook Lead Ads to HubSpot CRM’.
• Select a folder for your workflow, such as ‘Facebook Lead Ads’.
• Click on the ‘Create’ button to proceed.

After creating the workflow, you will be prompted to set up a trigger and action. The trigger will be Facebook Lead Ads, and the action will be creating a contact in HubSpot CRM.

3. Setting Up the Trigger for Facebook Lead Ads

In this step, you will set up the trigger for your workflow using Pabbly Connect. Select Facebook Lead Ads as your trigger application. This allows you to capture new leads effectively.

Choose the trigger event as ‘New Lead Instant’. This ensures that every time a new lead is generated, Pabbly Connect captures the response automatically. Click on ‘Connect’ to establish a connection between Facebook Lead Ads and Pabbly Connect.

• Select your Facebook page, e.g., ‘Prime Properties’.
• Choose the lead form you wish to use, such as ‘Lead Form New’.
• Click on ‘Save and Send Test Request’ to proceed.

After completing these steps, Pabbly Connect will wait for a webhook response, which requires you to generate a test lead in your Facebook lead ad.

4. Generating Test Leads for Facebook Lead Ads

To test the integration, you need to generate a test lead. Use the Meta for Developers platform to create a test lead for your Facebook Lead Ads. This is crucial for ensuring that Pabbly Connect captures the lead correctly.

In the Meta for Developers dashboard, navigate to the ‘Lead Ads Testing Tool’. Select your Facebook page and the lead form you wish to use. Enter dummy data for testing, such as name, email, and phone number, and submit the form.

Once the test lead is submitted, return to Pabbly Connect to check if the response has been captured successfully. Ensure that you see all the details populated correctly in your workflow.

5. Configuring HubSpot CRM Action in Pabbly Connect

Now that you have set up the trigger, it’s time to configure the action step in your workflow using Pabbly Connect. Select HubSpot CRM as your action application and choose the action event as ‘Create Contact’.

Connect your HubSpot account with Pabbly Connect by selecting the appropriate account. Map the fields from the Facebook lead data to your HubSpot contact fields. This includes mapping the first name, last name, email, and phone number.

Map the street address, city, and ZIP code from the lead data. Leave optional fields blank if not needed. Click on ‘Save and Send Test Request’ to finalize the action.

After saving, check your HubSpot CRM to confirm that the new contact has been created successfully from the Facebook lead.

Conclusion

By following these steps, you can effectively integrate Facebook Lead Ads with HubSpot CRM using Pabbly Connect. This automation streamlines your lead management process, ensuring that no leads are missed, and enhances your marketing efforts.