Integrating Facebook Lead Ads with HubSpot and Slack Using Pabbly Connect

Learn how to automate adding Facebook Lead Ads leads to HubSpot as contacts and notifying your team on Slack using Pabbly Connect. Follow this detailed tutorial for seamless integration.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Integration

To start integrating Facebook Lead Ads with HubSpot and Slack, you need to access Pabbly Connect. Open your browser and search for Pabbly Connect to reach the landing page.

On the landing page, you have options to sign in or sign up. If you are new, click the ‘Sign Up for Free’ button, which takes only a couple of minutes. This will give you 100 free tasks every month. If you already have an account, simply sign in to access your dashboard.

2. Creating a Workflow in Pabbly Connect

Once signed in, you will land on the Pabbly Connect dashboard. Here, you can create a new workflow. Click on the ‘Create Workflow’ button to begin. using Pabbly Connect

• Name your workflow, e.g., ‘Add Facebook Lead Ads Leads to HubSpot and Notify Slack.’
• Select a folder to save your workflow.

After naming and selecting the folder, click on the ‘Create’ button. You will see two sections: Trigger and Action. The Trigger is the event that starts the workflow, while Action is what happens next.

3. Configuring Facebook Lead Ads as Trigger

In this step, you will set Facebook Lead Ads as your trigger application in Pabbly Connect. Search for Facebook Lead Ads and select it as your trigger application.

For the trigger event, select ‘New Lead Instant’. Click on the ‘Connect’ button and then choose ‘Add New Connection’. You will need to authenticate your Facebook account by clicking on ‘Continue’ to allow access.

• Select the Facebook page you are using for Lead Ads.
• Choose the lead generation form for capturing leads.

After selecting the page and form, click on ‘Save and Send Test’ to ensure everything is set up correctly. You will need to create a sample submission to test the trigger.

4. Adding HubSpot as Action in Pabbly Connect

Now, it’s time to add HubSpot as the action application in your Pabbly Connect workflow. Search for HubSpot CRM and select it as your action application.

For the action event, choose ‘Create Contact’. Click ‘Connect’ and then select your HubSpot account. After selecting your account, you will need to map the lead details from Facebook Lead Ads to HubSpot.

Map the email address, first name, last name, and phone number fields from the Facebook lead response. Ensure that all mapped data is dynamic to automatically update with new leads.

Once mapped, click on ‘Save and Send Test Request’. You should receive a positive response confirming that a new contact has been created in HubSpot.

5. Notifying on Slack Using Pabbly Connect

The final step is to notify your team on Slack. In your Pabbly Connect workflow, add another action step and choose Slack as the action application.

Select the action event ‘Send Channel Message’. Connect your Slack account by entering the required token type and allowing access. Choose the channel where you want to send the notifications.

Craft your notification message, including lead details like name, email, and phone number. Map the lead details from the Facebook response into the message.

After setting up the message, click on ‘Save and Send Test Request’. A successful response indicates that your notification has been sent to the selected Slack channel.

Conclusion

By following these steps, you can automate the process of adding Facebook Lead Ads leads to HubSpot as contacts and notifying your team on Slack using Pabbly Connect. This integration enhances efficiency and ensures timely follow-ups on leads.