Integrating Facebook Lead Ads with Go High Level and Outlook Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with Go High Level and Outlook using Pabbly Connect in this detailed step-by-step tutorial. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with Go High Level and Outlook, you must first access Pabbly Connect. This powerful integration platform allows you to automate tasks between different applications seamlessly. Begin by visiting the Pabbly Connect website and signing in or creating an account.

After logging in, you will see the Pabbly Connect dashboard. From here, you can create a new workflow to connect your applications. Click on the ‘Create Workflow’ button located at the top right corner to begin setting up your integration.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a workflow that connects Facebook Lead Ads to Go High Level and Outlook. Start by naming your workflow appropriately, such as ‘Facebook Lead Ads to Go High Level and Send Mail via Outlook’. Select a folder for your workflow, which helps in organizing your tasks within Pabbly Connect.

• Click on the ‘Create’ button to proceed.
• Define the trigger as Facebook Lead Ads by selecting it from the app list.
• Choose the trigger event as ‘New Lead Instant’.

After setting the trigger, you will need to connect your Facebook account to Pabbly Connect. Follow the prompts to authorize the connection. Once connected, select the Facebook page and lead form you wish to use for the integration.

3. Setting Up Facebook Lead Ads Trigger

Once your workflow is created, it’s time to set up the Facebook Lead Ads trigger. This trigger will capture new leads generated through your Facebook ads. In Pabbly Connect, select your Facebook page and the specific lead form you are using.

To test the integration, you will need to generate a test lead. Navigate to the Meta for Developers site and use the Lead Ads Testing Tool to submit a dummy lead. After submitting, return to Pabbly Connect to confirm that the new lead data has been captured successfully.

• Enter dummy details such as name and email in the lead form.
• Click on ‘Continue’ and then submit the form.
• Check Pabbly Connect for the new lead response.

After confirming the lead data is received, you can proceed to set up the action steps for your workflow.

4. Adding Go High Level Action in Pabbly Connect

The next step involves adding an action to create a new contact in Go High Level. In Pabbly Connect, select the action application as ‘Lead Connector V2’ instead of searching for Go High Level directly. This allows you to create a new contact based on the lead information captured earlier.

Choose the action event as ‘Create a Contact’. You will need to connect your Go High Level account to Pabbly Connect. Follow the prompts to authorize the connection and select the appropriate sub-account where the contact will be created.

Map the lead data from the Facebook trigger to the fields in Go High Level. Ensure all required fields such as first name, last name, and email are filled correctly. Save and test the action to confirm successful contact creation.

After successfully creating the contact, you can move on to the final action step of sending an email via Outlook.

5. Sending Email via Outlook Using Pabbly Connect

In the last step, you will set up an action to send a confirmation email to the new lead. Select Microsoft Office 365 as the action application in Pabbly Connect. Choose the action event as ‘Send Mail’ to configure the email settings.

Connect your Microsoft Office 365 account to Pabbly Connect and provide the necessary permissions. Fill in the email subject and body, using dynamic fields to personalize the email with the lead’s first name and other details.

Set the email subject to something engaging, like ‘Thank You for Your Interest’. Personalize the email body with lead details and a call to action. Save and test the email action to ensure it is sent correctly.

After testing, your integration should be complete, allowing leads from Facebook to be added to Go High Level and receive follow-up emails via Outlook automatically.

Conclusion

This tutorial demonstrated how to integrate Facebook Lead Ads with Go High Level and Outlook using Pabbly Connect. By following these steps, you can automate your lead management process, ensuring timely communication with potential clients.