Integrating Facebook Lead Ads with Elastic Email Using Pabbly Connect

Learn to integrate Facebook Lead Ads with Elastic Email using Pabbly Connect. This step-by-step tutorial guides you through the setup process for seamless automation. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with Elastic Email, you need to access Pabbly Connect. Begin by visiting the Pabbly Connect website and signing in to your account. If you are a new user, you can easily sign up for free and receive 100 free tasks each month.

Once logged in, you will see the Pabbly apps interface. Click on the ‘Access Now’ button under Pabbly Connect to enter the dashboard. This is where you will create the workflow that connects your Facebook Lead Ads to Elastic Email.

2. Creating a New Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. A dialog box will appear prompting you to name your workflow.

• Name your workflow, for example, ‘Elastic Email Contacts for Facebook Lead Ads’.
• Select a folder to save your workflow in.
• Click on ‘Create’ to finalize the workflow setup.

Once the workflow is created, you will see two sections labeled ‘Trigger’ and ‘Action.’ In this automation, the trigger will be Facebook Lead Ads, and the action will be Elastic Email. This setup is crucial as it defines how the automation will function.

3. Setting Up the Trigger for Facebook Lead Ads

In this step, you will set up the trigger for your workflow using Pabbly Connect. Click on the arrow under the ‘Trigger’ section to select the trigger application, which is Facebook Lead Ads. Choose the trigger event as ‘New Lead’ to capture new leads generated from your ads.

After selecting the trigger event, click on ‘Connect’ to authorize the connection between Facebook Lead Ads and Pabbly Connect. A new window will appear, allowing you to add a new connection. Ensure you are logged into your Facebook account where the page is created to facilitate this process.

• Select your Facebook page that is running the lead ads.
• Choose the lead generation form you created.
• Click on ‘Save and Send Test Request’ to test the connection.

Once you click save, you will need to generate a test lead to ensure the connection works properly. This can be done using the Facebook Lead Ads testing tool.

4. Setting Up the Action for Elastic Email

Now, it’s time to set up the action step in your workflow using Pabbly Connect. Click on the arrow under the ‘Action’ section and select Elastic Email as the action application. Choose the action event as ‘Create Contact’ to add new leads as contacts in Elastic Email.

Next, click on ‘Connect’ to authorize the connection between Elastic Email and Pabbly Connect. You will need to enter your Elastic Email API key to establish this connection. To find your API key, log into your Elastic Email account, navigate to settings, and manage API keys to create a new one.

Name your API key appropriately, for example, ‘New Test Lead’. Set permissions to ‘Full Access’ before creating the key. Copy the API key and paste it into Pabbly Connect.

After connecting, you will need to map the data from the Facebook lead to the corresponding fields in Elastic Email, such as email, first name, and last name. This mapping ensures that the correct information is sent to Elastic Email.

5. Testing the Integration

With both the trigger and action set up in Pabbly Connect, it’s time to test the integration. Generate a test lead using the Facebook Lead Ads testing tool, filling in the required fields with dummy data. Once submitted, check back in Pabbly Connect to see if the test lead was captured successfully.

If the test lead appears in the response section, you can verify that the integration is working correctly. Next, open your Elastic Email account and navigate to the contacts section to confirm that the new contact has been created based on the lead data.

Check the contacts list in Elastic Email to see the newly created contact. Ensure all the mapped data appears correctly in the contact details.

This successful integration demonstrates how Pabbly Connect allows seamless automation between Facebook Lead Ads and Elastic Email, making it easier to manage your leads.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Facebook Lead Ads with Elastic Email effectively. By following the steps outlined, you can automate the process of adding new leads as contacts in Elastic Email, enhancing your marketing efforts.

Utilizing Pabbly Connect streamlines your workflow, allowing for efficient lead management and improved communication with potential customers. Start automating today for better results!