Integrating Facebook Lead Ads with Elastic Email Using Pabbly Connect

Learn how to seamlessly add leads from Facebook Lead Ads to Elastic Email as contacts using Pabbly Connect in this detailed tutorial. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate Facebook Lead Ads with Elastic Email, first, you need to access Pabbly Connect. Start by visiting the Pabbly website and signing in to your account. If you are a new user, you can sign up for free and receive 100 tasks monthly.

Once you are logged in, you will see the dashboard with various Pabbly applications. Click on Pabbly Connect to start creating your automation workflow. This platform is essential for connecting your Facebook Lead Ads and Elastic Email.

2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, you need to create a new workflow. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. A dialog box will pop up asking for a workflow name.

• Name your workflow, e.g., ‘Elastic Email Contacts for Facebook Lead Ads’.
• Select a folder to save the workflow, such as the ‘Elastic Email’ folder.
• Click on the ‘Create’ button to finalize the workflow creation.

After creating the workflow, you will see two windows: one for the trigger and another for the action. The trigger will be set to capture new leads from Facebook Lead Ads, while the action will create a new contact in Elastic Email.

3. Setting Up the Trigger with Facebook Lead Ads

To set up the trigger in Pabbly Connect, click on the arrow in the trigger window. Select ‘Facebook Lead Ads’ as your trigger application. The trigger event will be ‘New Lead’ which captures new leads generated through your Facebook ads.

Click on ‘Connect’ to authorize Facebook Lead Ads with Pabbly Connect. If you don’t have an existing connection, click on ‘Add New Connection’ and log into your Facebook account to authorize the connection. After authorization, select your Facebook page and the lead generation form you created.

4. Configuring the Action with Elastic Email

Next, you need to set up the action step in Pabbly Connect. Click on the arrow in the action window and select ‘Elastic Email’ as the action application. The action event will be ‘Create Contact’, which will automatically add a new contact to your Elastic Email account based on the lead details.

• Authorize Elastic Email by clicking on ‘Connect’ and entering your API key.
• Map the lead data from Facebook to the corresponding fields in Elastic Email.
• Click ‘Save and Send Test Request’ to verify the integration.

After saving, check your Elastic Email account to confirm that the new contact has been created successfully. This confirms that the integration between Facebook Lead Ads and Elastic Email via Pabbly Connect is functioning correctly.

5. Testing the Integration Process

To ensure everything is working, generate a test lead using the Facebook Lead Ads testing tool. Fill in the required fields like email, first name, last name, and phone number, then submit the form.

Return to Pabbly Connect and check if the test lead has been captured. If successful, the details should reflect in the workflow response. Finally, check your Elastic Email account again to confirm that a new contact has been created from the test lead.

This testing process validates that your automation is set up correctly and that every new lead from Facebook will automatically create a contact in Elastic Email through Pabbly Connect.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the addition of leads from Facebook Lead Ads to Elastic Email as contacts. By following these steps, you can streamline your lead management process efficiently.