Integrating Facebook Lead Ads with BigCommerce Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with BigCommerce using Pabbly Connect for seamless customer creation. This step-by-step tutorial covers all necessary actions and settings.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate Facebook Lead Ads with BigCommerce, first, you need to access Pabbly Connect. Start by navigating to the Pabbly website and signing in to your account. If you are a new user, you can sign up for free to get started with 100 tasks every month.

Once logged in, you will be directed to the Pabbly dashboard. Here, you can manage all your workflows. To initiate the integration, click on the Pabbly Connect application to access the integration tools available. This is where you will set up the connection between Facebook Lead Ads and BigCommerce.

2. Creating a New Workflow in Pabbly Connect

In this step, you will create a new workflow to connect Facebook Lead Ads with BigCommerce using Pabbly Connect. Click on the Create Workflow button, and provide a name for your workflow, such as ‘Create BigCommerce Customer from Facebook Lead Ads’. Select the folder where you want to save this workflow.

• Name your workflow appropriately.
• Choose the desired folder for organization.

After naming your workflow, you will see two boxes appear: one for the trigger and another for the action. The trigger is the event that starts the workflow, while the action is what happens as a result. In this case, the trigger will be a new lead from Facebook Lead Ads.

3. Setting Up the Trigger for Facebook Lead Ads

To set the trigger, select Facebook Lead Ads as your application. You will need to connect your Facebook account by clicking on the Connect with Facebook button. This allows Pabbly Connect to access your Facebook Lead Ads data.

Once connected, select the specific form you want to use for capturing leads. You may need to enter your Facebook page name and select the lead form that contains fields like first name, last name, email, and phone number. After selecting the form, click on the Save and Send Test Request button to ensure everything is set up correctly.

4. Setting Up the Action to Create Customers in BigCommerce

Next, you will set the action to create a customer in BigCommerce. Select BigCommerce as your action application. You will be prompted to connect your BigCommerce account to Pabbly Connect. Enter your store hash, access token, and client ID to establish this connection.

After connecting, you will need to map the fields from your Facebook Lead Ads to the corresponding fields in BigCommerce. This is crucial for ensuring that the data flows correctly. Use the mapping feature to dynamically pull in the first name, last name, email, and phone number from the Facebook lead response.

5. Testing the Integration Workflow

Finally, it’s time to test your integration. Submit a test lead through your Facebook Lead Ads form. After submission, go back to Pabbly Connect and check the workflow for the response. You should see the details of the new customer being captured in BigCommerce.

To verify that the customer was created successfully, log into your BigCommerce account and check the customer list. This will confirm that your integration is working seamlessly, allowing you to automate the process of creating customers from Facebook Lead Ads.

Conclusion

Integrating Facebook Lead Ads with BigCommerce using Pabbly Connect streamlines customer creation and enhances your marketing efforts. This tutorial guides you through accessing Pabbly Connect, creating workflows, and testing the integration effectively.