Integrating Facebook Lead Ads with Apollo.io Using Pabbly Connect

Learn how to automate the integration of Facebook Lead Ads with Apollo.io contacts using Pabbly Connect. Follow this step-by-step tutorial for seamless lead management. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate Facebook Lead Ads with Apollo.io, start by accessing Pabbly Connect. This platform enables seamless automation of tasks between different applications.

First, visit the Pabbly Connect website and sign in to your account. If you are a new user, you can sign up for free and get 100 free tasks every month. Once logged in, you will see the dashboard where you can create workflows.

2. Creating a Workflow in Pabbly Connect

Creating a workflow in Pabbly Connect is essential for automating your lead generation process. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard.

• Name your workflow, for example, ‘Create Facebook Lead Leads as Apollo.io Contact.’
• Select a folder to save this workflow, like ‘Facebook Lead Ads Automations.’

After naming your workflow and selecting the appropriate folder, click the ‘Create’ button to finalize. You will now see two sections: Trigger and Action, which are crucial for the automation process.

3. Setting Up the Trigger for Facebook Lead Ads

The next step involves setting up the trigger in Pabbly Connect. For this integration, select ‘Facebook Lead Ads’ as the trigger application. This allows Pabbly Connect to capture new leads automatically.

Choose the trigger event as ‘New Lead Instant’ and click the ‘Create’ button. You will then need to connect your Facebook account by clicking on ‘Add New Connection’. Ensure you are logged into Facebook in a separate tab for smooth authorization.

• Select the Facebook page you are using for lead ads.
• Choose the lead generation form that you have created.

Once you have selected the page and form, toggle the button for simple response and click ‘Save and Send Test Request’ to check the connection.

4. Setting Up the Action to Create Contacts in Apollo.io

Now, let’s set up the action step in Pabbly Connect. For the action application, select ‘Apollo.io’ and the action event as ‘Create Contact’. This is where your leads will be added as contacts in Apollo.io.

To connect Apollo.io with Pabbly Connect, click on ‘Add Your Connection’ and enter your API key, which can be generated from the Apollo.io account settings. Once connected, you will need to map the data from the Facebook lead ads to the appropriate fields in Apollo.io.

Map first name, last name, and email from the Facebook lead data. Fill in any additional required fields like title and organization name.

After mapping the data, click ‘Save and Send Test Request’ to verify that the contact has been created in Apollo.io.

5. Verifying the Automation

After setting up your trigger and action in Pabbly Connect, it’s time to verify the automation. Check your Apollo.io account to confirm that the test lead has been added successfully.

Go to the ‘People’ section in Apollo.io and refresh the page. You should see the new contact created with the details you entered during the test submission. This confirms that your integration between Facebook Lead Ads and Apollo.io is working perfectly.

With this setup, every time a new lead is generated from your Facebook Lead Ads, it will automatically be added to your Apollo.io contacts, streamlining your lead management process.

Conclusion

This tutorial demonstrated how to automate the integration of Facebook Lead Ads with Apollo.io using Pabbly Connect. By following these steps, you can efficiently manage your leads and save valuable time.