Integrate WooCommerce Products with Facebook Using Pabbly Connect

Learn how to automate WooCommerce product sharing to Facebook pages using Pabbly Connect. Step-by-step guide for seamless integration. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for WooCommerce and Facebook Integration

To begin integrating WooCommerce products with Facebook using Pabbly Connect, first, access your Pabbly Connect dashboard. Sign up for an account if you haven’t already, which is quick and free. Once logged in, click on ‘Create Workflow’ and name it, for example, ‘WooCommerce to Facebook Pages’.

Choose the folder where you want to save this workflow. After this, you will see two windows: the trigger window and the action window. The trigger window is where you will set up the WooCommerce integration to receive product details whenever a new product is created.

2. Configuring WooCommerce Trigger in Pabbly Connect

In the trigger window of Pabbly Connect, select WooCommerce as the app. From the dropdown, choose the trigger event as ‘New Product Created’. This event will allow Pabbly Connect to listen for new products added to your WooCommerce store.

After selecting the trigger event, you will receive a webhook URL. This URL is crucial for connecting your WooCommerce store with Pabbly Connect. Copy this URL and navigate to your WooCommerce settings.

• Go to WooCommerce settings.
• Click on the ‘Advanced’ tab.
• Select ‘Webhooks’ and click ‘Add Webhook’.
• Paste the copied webhook URL, name it, and set the status to active.

After saving the webhook, any new product created in your WooCommerce store will trigger a response in Pabbly Connect. This response contains all the product details you need to share on Facebook.

3. Creating Facebook Post Action in Pabbly Connect

With the trigger set, the next step is to create the action that will post to Facebook. In the action window of Pabbly Connect, choose Facebook Pages as the app. Select the action event as ‘Create Page Post Photo’. This action will allow you to create a new post on your Facebook page with a photo of the product.

Connect your Facebook account to Pabbly Connect. Once connected, select the Facebook page where you want to share the product post. Here, you can map the image URL from the WooCommerce response, ensuring the Facebook post includes the product image.

• Map the product name from the WooCommerce response.
• Add a descriptive caption for the post.
• Include a link to the product in your WooCommerce store.

After setting up these details, you can test the action to ensure that the Facebook post is created correctly when a new product is added to WooCommerce.

4. Setting Up Conditional Routes in Pabbly Connect

To enhance the automation, you can set up conditional routes using Pabbly Connect. This allows you to decide which Facebook page to post on based on the product category. In the action window, select the ‘Router’ option to create multiple branches for different categories.

For instance, if the product category is ‘Sports’, you can route the action to post on a specific Facebook page, like ‘Cycle Store’. Similarly, if the category is ‘Gardening’, you can create another route for a different Facebook page, like ‘Green Pro Landscaping’.

Set conditions for each route based on product categories. Map the appropriate Facebook page for each category.

By implementing these routes, you ensure that the correct Facebook page receives the post corresponding to the product category, making your automation more efficient.

5. Testing the Automation Workflow

After setting up all the necessary steps in Pabbly Connect, it’s time to test your automation. Add a new product in your WooCommerce store and select its category. For example, if you add a product under the ‘Sports’ category, the automation should trigger and create a post on the designated Facebook page.

Check the Facebook page to confirm that the post appears with the correct product details, including the name, description, image, and link. This verification step ensures that your integration is functioning as expected.

If everything works smoothly, you can now automate your WooCommerce product sharing to Facebook pages efficiently using Pabbly Connect. This integration saves time and enhances your online presence by promoting new products directly to your audience.

Conclusion

In this tutorial, we explored how to integrate WooCommerce with Facebook using Pabbly Connect. By automating the sharing of new products based on categories, you can enhance your marketing efforts and streamline your workflow.