Learn how to integrate WhatsApp Cloud API with Facebook Leads using Pabbly Connect for automated messaging. Follow this step-by-step tutorial for seamless integration. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Integration

To begin the integration process, access Pabbly Connect by searching for its official website. If you are a new user, click on the ‘Sign Up Free’ option for a quick registration. Existing users can simply click on ‘Sign In’ to enter their accounts.

After logging in, navigate to the application dashboard where you can create a new folder for your workflow. Click the plus icon to initiate this process, naming your folder appropriately, such as ‘Facebook Leads to WhatsApp’. This organization helps maintain clarity in your integrations.


2. Creating a Workflow in Pabbly Connect

With your folder set, the next step is to create a workflow in Pabbly Connect. Click on the ‘Create Workflow’ button and name your workflow, for instance, ‘Send WhatsApp Message to Facebook Leads for Plumbing Business’. This title will help you identify the workflow later.

  • Select a Trigger Application: Facebook Lead Ads
  • Choose Trigger Event: New Lead Instant
  • Connect your Facebook Lead Ads account to Pabbly Connect

After selecting the trigger event, you will need to connect your Facebook Lead Ads account. Click on ‘Connect’ and follow the prompts to authenticate your account. Make sure to select the correct Facebook page and lead generation form to proceed.


3. Setting Up WhatsApp Cloud API in Pabbly Connect

Once your trigger is set, the next step involves configuring the action application, which is the Pabbly Connect integration with WhatsApp Cloud API. Click on the action application and select the action event as ‘Send Template Message’. This action will send a WhatsApp message when a new lead is generated.

To connect your WhatsApp Cloud API account, you will need to enter specific details including the access token, phone number ID, and WhatsApp business account ID. These details can be found in your WhatsApp Cloud API account settings.

  • Input Access Token
  • Input Phone Number ID
  • Input WhatsApp Business Account ID

After entering these details, click on ‘Save’ to finalize the connection. This will link your WhatsApp Cloud API with Pabbly Connect, allowing you to send messages automatically.


4. Testing the Integration Workflow

After setting up the WhatsApp Cloud API, it’s essential to test the integration within Pabbly Connect. You can do this by generating a test lead using the Facebook Lead Ads testing tool. Fill out the lead form, and ensure you submit it to trigger the workflow.

Once the test lead is submitted, return to Pabbly Connect and check for the response. If the integration is successful, you should see the lead details reflected in your workflow. This confirms that your trigger is working correctly.


5. Conclusion: Automating Messaging with Pabbly Connect

In this tutorial, you learned how to automate sending WhatsApp messages to Facebook leads using Pabbly Connect. By setting up triggers and actions, you can streamline your communication process effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.

This integration not only saves time but also enhances customer engagement by ensuring timely responses to leads. Now you can easily connect various applications to automate your workflows using Pabbly Connect.


In conclusion, integrating WhatsApp Cloud API with Facebook leads using Pabbly Connect allows for seamless communication and enhanced customer engagement. Follow the steps outlined in this tutorial to set up your automation today!