Integrate Shopify with Facebook Using Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Shopify with Facebook to create offline events using Pabbly Connect. Follow this detailed tutorial for seamless automation. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Shopify with Facebook, first access Pabbly Connect. This platform allows you to automate workflows without needing coding skills. Start by visiting the Pabbly Connect website and logging into your account.

Once logged in, you can create a new workflow. Click on the ‘Create Workflow’ button, and name your workflow something like ‘Shopify to Facebook Integration’. This will help you identify the workflow later on.

2. Setting Up Shopify Trigger in Pabbly Connect

In this step, you will set up Shopify as the trigger app in Pabbly Connect. Choose Shopify from the app list and select the trigger event ‘New Order’. This event will initiate the workflow whenever a new order is placed in Shopify.

• Select ‘New Order’ as the trigger event.
• Copy the Webhook URL provided by Pabbly Connect.
• Navigate to your Shopify settings and add a new Webhook using the copied URL.

After setting up the Webhook in Shopify, return to Pabbly Connect and click on ‘Capture Webhook Response’. This will allow Pabbly Connect to listen for incoming data from Shopify whenever a new order is created.

3. Creating Facebook Offline Events from Shopify Orders

Next, you will integrate Facebook to create offline events based on the Shopify orders. In Pabbly Connect, add a new action step and select ‘Facebook Offline Conversions’ as the app. Choose the action event ‘Send Offline Event’ to proceed.

Connect your Facebook account by creating new credentials within Pabbly Connect. After successful authorization, you will need to fill in various fields based on the data captured from Shopify.

• Select the business associated with your Facebook account.
• Choose the offline event set you want to use for tracking.
• Map the order details like email, phone number, and order ID from the Shopify data.

Ensure that you encode sensitive data like phone numbers and emails using the Data Transformer tool in Pabbly Connect to maintain data security and compliance.

4. Testing and Verifying the Integration

After setting up the integration, it’s crucial to test it to ensure everything works smoothly. Place a test order in Shopify and check if Pabbly Connect captures the data correctly. This will help you verify that the connection between Shopify and Facebook is functioning as intended.

Once the order is placed, return to Pabbly Connect and check if the captured order details appear in the workflow. If the data is captured successfully, you can then proceed to check your Facebook Offline Events dashboard to see if the event has been logged.

Refresh your Facebook Offline Events page to see the new events. Check for any discrepancies in the data and make adjustments if necessary.

After confirming that the integration works, you can now automate the process of creating offline events from Shopify orders seamlessly.

5. Conclusion

Integrating Shopify with Facebook using Pabbly Connect streamlines the process of creating offline events from your Shopify orders. This integration not only saves time but also enhances your marketing efforts by allowing you to track offline conversions effectively. With Pabbly Connect, you can automate this workflow without any coding knowledge, making it accessible for everyone.