Integrate Mailchimp Campaigns with Your Facebook Page Using Pabbly Connect

Learn how to seamlessly post new Mailchimp campaigns to your Facebook page using Pabbly Connect with this step-by-step tutorial. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Integration

To start integrating Mailchimp with your Facebook page, you first need to access Pabbly Connect. This platform allows you to create automated workflows easily. Sign in to your Pabbly account and navigate to the dashboard.

Once on the dashboard, click on the Create Workflow button. This will prompt you to name your workflow. For this integration, name it something like ‘Post New Mailchimp Campaigns to Facebook Page’ and click Create. This sets the stage for the automation process.

2. Set Up Mailchimp as the Trigger Application

In this step, you will configure Mailchimp as the trigger application in Pabbly Connect. The trigger event will be set to New Campaign. This means that every time a new campaign is created in Mailchimp, it will trigger an action in Facebook.

To do this, select Mailchimp from the trigger application options. Then, choose the trigger event as New Campaign. Pabbly Connect will provide you with a webhook URL that you need to copy and use in Mailchimp.

• Log into your Mailchimp account.
• Navigate to the audience settings and select Webhooks.
• Create a new webhook and paste the URL from Pabbly Connect.
• Select Campaign Sending as the event for the webhook.

After saving the webhook, Pabbly Connect will wait for a response whenever a new campaign is created. This completes the Mailchimp trigger setup.

3. Create a New Mailchimp Campaign

Now that you have set up the trigger, it’s time to create a new campaign in Mailchimp. This step is crucial as it will generate the data needed for the Facebook post. In your Mailchimp account, go to the Campaigns section and click on Create Campaign.

Choose the type of campaign you want to create, like Email. Fill in the necessary details such as the subject line and content. For example, you might create a campaign titled ‘Contest for Customers’. After setting up the email, click Send to finalize it.

4. Set Up Facebook as the Action Application

With your Mailchimp campaign successfully created, the next step is to configure Facebook as the action application in Pabbly Connect. Select Facebook Pages as the action application and choose the Create Page Post action.

Connect your Facebook account to Pabbly Connect by clicking on Add New Connection. Grant the necessary permissions for Pabbly Connect to post on your behalf. Once connected, select the specific Facebook page where you want to post the campaign details.

• Choose the Facebook page to post on.
• Map the message field with the campaign title from Mailchimp.
• Leave the link field empty if not applicable.

After mapping these fields, click Save and Send Test Request to see if the integration works correctly. You should receive a confirmation with the post ID if successful.

5. Verify the Post on Your Facebook Page

The final step in this integration process is to verify that the post has been successfully created on your Facebook page. Go to your Facebook page and refresh it to see the latest posts.

You should see the newly created post with the message from your Mailchimp campaign. For example, the post might say ‘Contest for Customers’. This confirms that your workflow has been successfully executed using Pabbly Connect.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate posting new Mailchimp campaigns to your Facebook page. By following these steps, you can streamline your marketing efforts and ensure your audience stays updated with your latest campaigns.