Integrate LinkedIn Lead Gen Form Responses to Facebook Conversions Using Pabbly Connect

Learn how to automate LinkedIn Lead Gen Form responses to Facebook Conversions using Pabbly Connect in this detailed step-by-step tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for LinkedIn and Facebook Integration

To begin automating LinkedIn Lead Gen Form responses to Facebook Conversions, first access Pabbly Connect. Sign up for a free account through the link provided in the description.

Once logged in, navigate to the dashboard where you can create a new workflow. Click on ‘Create Workflow’ and name it appropriately, such as ‘LinkedIn Lead Gen to Facebook Conversion API’. This naming will help you easily identify the workflow later.

2. Setting Up the Trigger with LinkedIn Lead Gen Form

In the workflow setup, start by defining the trigger. Select Pabbly Connect as the automation platform and choose ‘LinkedIn Lead Generation’ from the app options.

• Choose ‘New Lead Generation Form Response’ as the trigger event.
• Click on ‘Connect’ and select ‘Add New Connection’.
• Authorize Pabbly Connect to access your LinkedIn account.

After connecting your LinkedIn account, select the specific lead form you want to monitor for new responses. This integration ensures that every new lead captured in your LinkedIn form will trigger an event in Pabbly Connect.

3. Capturing Lead Data in Pabbly Connect

Once the trigger is set, generate a test lead in your LinkedIn Lead Gen Form. Fill out the form with dummy data and submit it. This step is crucial as it allows Pabbly Connect to capture the lead data.

After submitting the test lead, return to Pabbly Connect and click on ‘Save and Send Test Request’. This will fetch the details of the newly created lead. You should see the lead information populated in Pabbly Connect, confirming that the integration is functioning correctly.

4. Sending Lead Data to Facebook Conversions

Now that you have captured the lead data, the next step is to send this information to Facebook Conversions. In the action window of your Pabbly Connect workflow, select ‘Facebook Conversions’ as the app.

• Choose ‘Send Lead Event’ as the action event.
• Connect your Facebook account to Pabbly Connect by selecting ‘Add New Connection’.
• Enter your Facebook Pixel ID to track conversions.

Map the lead data from LinkedIn to the corresponding fields in Facebook Conversions, such as email, first name, last name, and phone number. This step ensures that your Facebook ads can utilize the lead data for retargeting.

5. Testing and Finalizing the Automation

After mapping the necessary fields, click on ‘Save and Send Test Request’ to send a test lead to Facebook Conversions. Monitor the response to confirm that the lead event has been successfully sent.

To finalize your workflow, generate another test lead in your LinkedIn form and check Facebook Events Manager to see if the new lead event appears. This will validate that your Pabbly Connect automation is functioning as intended.

Conclusion

In this tutorial, we successfully integrated LinkedIn Lead Gen Form responses to Facebook Conversions using Pabbly Connect. This automation enables you to efficiently retarget leads through Facebook ads, enhancing your marketing efforts. Start automating today with Pabbly Connect to streamline your lead management process.