Integrate Instagram Lead Ads with Apollo.io Using Pabbly Connect

Learn how to seamlessly integrate Instagram Lead Ads with Apollo.io using Pabbly Connect. Follow our step-by-step tutorial for effortless automation. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Instagram Lead Ads with Apollo.io, you need to access Pabbly Connect. Open your browser and search for Pabbly Connect to reach its landing page.

Once on the landing page, you can either sign in if you are an existing user or sign up for free if you are new. After signing in, navigate to the dashboard where you can access various Pabbly applications. Click on the ‘Access Now’ button for Pabbly Connect to begin your integration journey.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow to connect Instagram Lead Ads with Apollo.io using Pabbly Connect. Click on the blue button labeled ‘Create Workflow’ to initiate the process.

• Choose a relevant name for your workflow, such as ‘Instagram Lead Ads to Apollo.io Contacts’.
• Select the folder where you want to save this workflow.
• After naming your workflow, click on the ‘Create’ button to proceed.

Once the workflow is created, you will see the workflow window. This is where you will define the trigger and action for the automation. In Pabbly Connect, the trigger is the event that starts the workflow, while the action is what happens as a result.

3. Setting Up Instagram Lead Ads as the Trigger

To set up your trigger, select ‘Instagram Lead Ads’ as the trigger application in Pabbly Connect. The trigger event should be set to ‘New Lead Instant’. This means that the workflow will start as soon as a new lead is generated through your Instagram Lead Ads.

Click on the ‘Connect’ button to establish a connection. If this is your first time connecting Instagram Lead Ads, you will need to add a new connection. Follow the prompts to authorize Pabbly Connect to access your Instagram account, ensuring that your Facebook page is linked to the Instagram account.

4. Setting Up Apollo.io as the Action

After successfully setting up the trigger, the next step is to define the action. For the action application, select ‘Apollo.io’ in Pabbly Connect. The action event will be ‘Create Contact’, which allows you to create a new contact in Apollo.io for every new lead captured.

Click on ‘Connect’ to link your Apollo.io account. You will need to provide your API key, which you can obtain from your Apollo account settings. After entering the API key, click on the ‘Save’ button to finalize the connection.

• Ensure that you have selected the correct fields to map the lead information from Instagram to Apollo.io.
• Map the first name, last name, email, and other relevant details from the lead details captured.

This mapping ensures that every new lead from Instagram Lead Ads is accurately reflected in your Apollo.io account, allowing for efficient follow-up by your sales team.

5. Testing the Workflow in Pabbly Connect

Once your workflow is set up, it’s crucial to test it to ensure everything works smoothly. Generate a test lead using the Instagram Lead Ads testing tool. After filling out the lead form with the necessary details, submit the form to trigger the workflow.

Check your Apollo.io account to verify that the new contact has been created with the details you entered in the test lead. You should see the contact listed with the same information, confirming that Pabbly Connect has successfully automated the process.

If everything looks good, you can now utilize this workflow to automatically create contacts in Apollo.io for every new lead generated through Instagram Lead Ads. This integration streamlines your lead management process and enhances your team’s efficiency.

Conclusion

In this tutorial, we demonstrated how to integrate Instagram Lead Ads with Apollo.io using Pabbly Connect. By following these steps, you can automate lead generation and ensure seamless contact creation in your Apollo.io account.

This integration not only saves time but also enhances your sales team’s ability to follow up efficiently on new leads. Start leveraging the power of Pabbly Connect for your business automation needs today!